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3BL Media, LLC acquires Justmeans, Martin Smith appointed Chairman

3BL Media has successfully acquired Justmeans, combining their CSR news distribution platforms and online communities.

India CSR by India CSR
July 14, 2011
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Northampton, MA: 3BL Media announced today it has completed the acquisition of Justmeans, an established CSR news distribution platform and online community of sustainable business practitioners. The combination of these two services will result in unrivaled distribution and syndication of CSR blogs, press releases, videos, reports and other content.

In conjunction with advanced CSR social media management and measurement tools and an influential network of sustainable business practitioners, the company will offer unparalleled exposure for CSR, sustainability and cause news and content.

Founded in 2008, Justmeans’ early success came from having built the largest online community of sustainable business practitioners worldwide. Its focus on technology development has resulted in a platform that enables the dissemination and sharing of a variety of CSR and sustainability messages with comprehensive analytics.

Martin Smith, 3BL Media’s newly appointed Chairman stated, “As the CSR and sustainability market space is maturing, it is natural for consolidation to occur. This acquisition is one of a number of partnership and acquisitions that 3BL Media will be announcing.” Mr. Smith is also the Founder of StartingBloc, a social enterprise that educates and connects emerging leaders to drive social innovation across sectors.

3BL Media, founded in 2009 by former executive management from press release distribution company CSRwire, provides a platform and service for organizations to better reach and engage with stakeholders.

“The advent of social media and Web 2.0 provided new challenges to traditional distribution services. 3BL Media’s model of unlimited distribution of blogs, press releases, videos and other content, through both traditional and social media channels provides the best opportunity for impact, influence and reach,” says Greg Schneider, CEO of 3BL Media.

The increase in the number of organizations reporting about CSR and sustainability initiatives and performance has resulted in the rapid growth of CSR and sustainability-focused content. The acquisition of Justmeans by 3BL Media will provide companies and organizations with the most advanced tools to strategically package, distribute and measure their CSR news and content.

3BL Media is the leading CSR (Corporate Social Responsibility) and sustainability news and content distribution company. The company works with organizations including, multinational corporations, SME’s and non-profits to distribute multi-format media assets regarding environmental and social issues.

3BL Media leverages its expertise in corporate responsibility, technology and social media to enable organizations to communicate their Triple Bottom Line initiatives to various stakeholder groups. 3BL Media is the publisher and producer of The CSRminute™ and the CSRreport(TM). http://3blmedia.com

Justmeans is the world’s leading source of information and connections for the sustainable business industry. Founded in 2008, the company rapidly grew its online community of practitioners, investors, journalists, activists, and students to 250,000 registered users.

A wide variety of companies rely on Justmeans news distribution services to create, distribute, and analyze performance on media releases related to social and environmental performance. Justmeans is also the publisher of the Social Innovation Awards and a number of leading conferences in the sustainable business industry.

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