Mailmodo raises US $2M in seed funding to disrupt email marketing

BENGALURU: Mailmodo, a no-code email marketing platform helping marketers create app-like experiences within emails, today announced US $2M in funding led by Sequoia Capital India’s Surge, Y Combinator and existing investors.

• A no code platform to bring interactive components to email such as shopping cart, form filling, surveys, calendars, meeting bookings and more – all without leaving the inbox
• Building the future of email marketing, Mailmodo is growing on 30% month on month since launch with clients from US, Latam, South East Asia, India and Europe

The startup’s mission is to help businesses get better conversion rates and ROI from email marketing, by building an ecosystem of apps and widgets that marketers can incorporate straight into their messages and simplify their email campaign management.

According to Statista, over 300 billion emails are sent every day. Most of these emails, however, are either ignored or deleted, or opened and then forgotten – making it a struggle for businesses looking to drive results from their email marketing campaigns. Long user journeys from inboxes to websites or landing pages result in low conversions. Mailmodo cuts the user journey by using AMP (Accelerated Mobile Pages) emails, allowing these emails to get higher engagement and conversion rates.

Recipients of these AMP emails can take actions requested in the message through forms, checkout flows, calendar appointments, surveys, and more – all without having to leave their inbox. By reducing the number of steps a user has to take, Mailmodo leads to a conversion rate that’s three times higher compared to regular email campaigns. On top of bulk email campaigns, Mailmodo also enables businesses to send automated, trigger-based emails.

“Emails got some much needed innovation when Google released AMP for email and announced that all Gmail clients will support AMP emails. We saw this as an opportunity to create app-like experiences inside emails, making it seamless and frictionless for a user to take a desired action.” said, Aquibur Rahman, Co-founder, Mailmodo

“In day-to-day life, people check their emails when they’re traveling, watching TV, or in an elevator. They don’t have time or the attention span to open an email, click on a link, go to a website, and take several other steps in between to complete a task. Therefore, interactive app-like emails help marketers to get much better conversion rates by reaching customers where they are at that moment.”  he added. 

Mailmodo is currently used by clients from diverse industry verticals including edtech, fintech, ecommerce and SaaS companies. Some of Mailmodo’s customers stated that they received upto 3x higher conversions from their Mailmodo email campaigns compared to their older emails.

“We saw a massive 250% increase in responses to our NPS survey emails. Our merchants loved the email as it enabled them to share their thoughts with us without even getting redirected once.” Says customer, Subhash Dash,  Associate Product Manager,  Razorpay

Mailmodo was founded in 2020 by Aquibur Rahman, Apurv Gupta and Devyesh Tandon. Aquibur has six years of digital marketing experience with high-growth startups, and was previously the Head of Marketing at ClearTax. Apurv was the co-founder and CTO at SaaS startup FieldAssist, while Devyesh was an engineer with Qualcomm and General Motors. All three are IIT graduates.

Mailmodo is an email marketing platform that helps marketers create app-like experiences within emails and increase conversions. Businesses can use emails created with Mailmodo to collect feedback from users, book meetings with prospects, recover abandoned shopping carts, generate leads, and more. The startup’s mission is to help businesses get better conversion rates from email marketing, by building an ecosystem of apps and widgets that marketers can incorporate straight into their messages and by simplifying email campaign management.

Surge is Sequoia Capital India’s rapid scale-up program for startups in India and Southeast Asia. Surge combines $1 million to $2 million of seed capital with company-building workshops, a global curriculum and support from a community of exceptional mentors and founders. The program’s goal is to supercharge early-stage startups and give founders an unfair advantage, right out of the gate.

Y Combinator is a startup fund based in Mountain View, CA. In 2005, Y Combinator developed a new model of startup funding. Twice a year they invest a small amount of money in a large number of startups. The startups move to Silicon Valley for 3 months, and the YC partners work closely with each company to get them into the best possible shape and refine their pitch to investors. Each batch culminates in Demo Day, when the startups present their companies to a carefully selected audience of investors. Y Combinator has invested in over 3,000 companies including Airbnb, Dropbox, Stripe, Reddit, Instacart, Docker and Gusto. The combined valuation of YC companies is over $300B.