MUMBAI: Times Bridge has partnered with Malaria No More, a non-profit to help in building coalitions of influencers, strengthening policy advocacy, and producing and distributing regionally adapted, multi-media content- to elevate the issue on the national agenda, company informed.
Times Bridge will rally regional influencers from across many subsets of culture to advance mass awareness, promote progress amongst government decision makers, and popularize actions and behaviors individuals must take to protect themselves, their families, and communities from malaria.
The partnership will build on Malaria No More’s innovative work with the central government and the government of Odisha, where malaria cases declined by more than 80% in the last year. These efforts are critical steps toward achieving a Malaria Free India by 2030.
Established in 2006 by business leaders Peter Chernin and Raymond G. Chambers, Malaria No More works to mobilize the political commitment, funding, and innovation required to end malaria. Among Malaria No More’s Board members are prominent Indian leaders including Walt Disney Asia Pacific President Uday Shankar, former Fortune 500 CEO Surya Mohapatra, and Former US Ambassador to India, Richard Verma.
Rishi Jaitly, CEO of Times Bridge and Member of Malaria No More’s India Advisory Board says, “We are honored to bring to bear our resources to advance Malaria No More’s critical elimination mission in India.”
Martin Edlund, CEO of Malaria No More, said, “India is key to humanity’s ambition to eliminate the disease. It was true for smallpox and polio, and it will be true for malaria. But we can only accomplish this goal if we work hand-in-hand with India’s most entrepreneurial companies and inspire the public to take up this historic challenge.”
As per World Health Organization’s World Malaria Report 2018, more than half of the malaria-affected world is within reach of elimination. There remains significant work to be done, however, as cases increased in 10 of the 11 highest-burden countries.
India was the only one among the highest burden countries to reduce malaria cases, registering a historic 24% decrease in malaria cases.