Strong emotional urgency was associated with the highest donation amounts for memorial fundraisers and medical fundraisers.
NEW DELHI (India CSR): In honor of World Kindness Day, the crowdfunding platform Ketto.org has created its yearly Ketto Kindness Report, which highlights how India gives. This report includes data points that show the remarkable ways in which people worked together to effect positive change.
To assist those in need, Ketto has raised more than 10 million this year. People who donate regularly accounted for 51.91% of the total donations, while first-time donors made up 48.09%. Many donors gave an average of Rs. 2880. While most acts of kindness happened in the third week of the month, weekly donations peaked on Thursdays.
Mumbai is the city that exceeded the highest donation expectations, followed by Bengaluru, Hyderabad, New Delhi, and Pune. But Indians weren’t the only people who wanted to help. Ketto received donations not only from Indian cities, but also from Dubai and Singapore. When it came to helping those in need, Chennai and Kolkata were not far behind in the donation amounts.
According to data shared by Ketto, major international days triggered spikes in donations. World Social Justice Day saw a massive rise in donations, followed by World Happiness Day, World Environment Day, World Cancer Day, World Alzheimer’s Day and Holi.
This was further demonstrated by the donation categories, in which medical fundraisers topped with 9,21,073 donations, followed by educational, memorial, and child-related fundraisers.
The typical donation amounts made through Ketto vary significantly depending on the type of fundraiser. 54,203 people contributed to Ketto’s most-supported fundraiser. Strong emotional urgency was associated with the highest donation amounts for memorial fundraisers and medical fundraisers. These numbers show the power of kindness and community and how India’s generosity is changing lives.
Varun Sheth, Co-founder and CEO of Ketto, shares, “Kindness isn’t just a feeling; it’s a force. When people read a real story and feel a connection, they don’t just donate, they become a part of it. On a day that celebrates empathy, these fundraisers remind us that storytelling doesn’t just inspire generosity, it can quite literally save lives.”
(India CSR)
