On World Kindness Day, Ketto releases its annual report of giving in India, with Kunal Kapoor lending his voice to a 50-second video celebrating the country’s many acts of kindness
MUMBAI (India CSR): On World Kindness Day 2026, Ketto, one of India’s leading crowdfunding platforms, is turning the spotlight on the people behind the numbers with ‘India’s Kindness Wrapped 2026’, an annual report of how, when and where Indians chose to help others over the past year.
The data, drawn from Ketto’s giving activity between November 2, 2025, and November 1, 2026, paints a picture of generosity that is both large in scale and deeply personal. During the year, 10,60,257 donations were made on Ketto, while 2,91,389 people donated on the platform for the very first time, choosing to support people they had never met.
The findings are being brought to life through a 50-second video voiced by actor and Ketto Co-founder Kunal Kapoor, which takes a playful look at some of the defining moments from India’s year of giving. Through the video, Ketto turns its annual data into a celebration of the people behind every donation, the individuals who chose to pause, contribute and make a difference to someone else’s life.
A year of giving, one donation at a time
While the overall number of donations reflects the scale of giving on the platform, the data also highlights the everyday nature of these acts of kindness. Three donations were made every minute on average, showing how giving has become part of the everyday digital behaviour of many Indians.
For Ketto, however, one of the most significant findings is the number of people who were giving for the first time. With nearly three lakh first-time donors, the data points to a growing willingness among individuals to extend support beyond their immediate circles, often to people they have never met.
The pattern of giving also reflects the changing nature of digital behaviour. UPI emerged as the most popular mode of donation on Ketto, making the act of supporting a cause as immediate as the everyday transactions Indians have increasingly come to make through their phones.
Giving was also not restricted to conventional hours. 10 PM to 11 PM emerged as the hour with the highest frequency of donations, while Ketto recorded contributions as late as 2:59 AM. The numbers offer a glimpse into a form of kindness that can happen at any time, whenever someone encounters a story, a need or a person they feel compelled to support.
Kindness that travelled beyond borders
The instinct to give also extended well beyond India. During the year, Ketto recorded donations from 181 countries based on IP data, reflecting how digital platforms can connect people across geographies with causes and individuals in need.
At the city level, Bengaluru recorded the highest number of donations on Ketto, followed by Mumbai and Hyderabad, highlighting the growing role of India’s urban centres in digital giving.
Together, these findings point to a broader shift in how kindness is expressed, increasingly through digital platforms, often spontaneously, and sometimes by people taking their very first step towards giving.
“For me, Kindness Wrapped is really about putting meaning behind those numbers and celebrating the millions of moments when people chose to help.” – Kunal Kapoor, Actor and Co-founder, Ketto
Kunal Kapoor, Actor and Co-founder, Ketto, said, “When we started Ketto, we believed Indians would give. These numbers are a reminder of why that belief mattered. Behind every donation is a moment when someone decided that another person’s problem was worth stopping for. For me, Kindness Wrapped is really about putting meaning behind those numbers and celebrating the millions of moments when people chose to help.”
Kindness is often spoken about as an emotion, but these findings show us what it looks like in action. – Varun Sheth, Co-founder and CEO, Ketto
Varun Sheth, Co-founder and CEO, Ketto, said, “Kindness is often spoken about as an emotion, but these findings show us what it looks like in action. It can be digital, spontaneous, anonymous and sometimes as simple as making a first donation to someone you have never met. India’s Kindness Wrapped is our way of pausing on World Kindness Day to recognise the people who made that kindness possible and to celebrate the belief that continues to drive Ketto: that people will show up for one another.”
India’s Kindness Wrapped 2026 offers more than a collection of statistics. It is an annual report of a country where generosity continues to take many forms, one donation, one donor and one decision to help at a time.
Ketto, co-founded by Varun Sheth, Zaheer Adenwala, and actor Kunal Kapoor, is a crowdfunding platform that strives to bridge the affordability gap by empowering individuals to raise funds for a wide range of causes, including health and medical emergencies, natural disasters, education, and more. Leveraging technology, Ketto aims to enhance efficiency, minimise redundancy, and make a significant impact in the social sector. Collaborating closely with hospitals, NGOs, and individuals, Ketto is dedicated to bringing about positive change in communities. Currently, Ketto campaigns successfully raise over Rs. 300 crores annually for various impactful causes.
