Thirteen brands joined the annual initiative to bring toys, books, STEM kits and creative-learning materials to children across more than 140 districts.
NEW DELHI (India CSR): Ahead of Children’s Day, Feeding India by Eternal Foundation brought moments of play, discovery and celebration to more than 1.1 lakh children through its annual Unboxing Joy gift-donation drive. Reaching schools and learning centres across over 140 districts, the initiative brought together 13 brands to share toys, books, STEM kits, games, puzzles and creative-learning materials with children who often have limited access to such resources. Beyond the gifts, Unboxing Joy sought to create joyful childhood memories while nurturing imagination, confidence, curiosity and problem-solving skills.
Participating brands included Mattel, Toytales, Mirada, Penguin Random House, Prakash Books, Veva, Smartivity, Skillmatics, Imagimake, Funskool, and three more. Children received gifts across a wide range of play and learning categories, including dolls, soft toys, toy cars, games and puzzles, clay, STEM kits, DIY and craft kits, and books.
Designed to create moments of wonder and delight, the gifts also aim to spark imagination, build cognitive and fine motor skills, and strengthen problem solving, while leaving children with lasting memories of play. Above all, the initiative sought to ensure that every child felt valued and celebrated.
“Through Unboxing Joy, we want children to know that there are people who believe in them and their dreams. We are grateful to all the brands that helped make this possible.” – Ajit Singh, Head of Feeding India, By Eternal Foundation
Commenting on the collaboration, Ajit Singh, Head of Feeding India, By Eternal Foundation, said, “A toy, a book or a craft kit may seem like a simple gift, but for a child it can open up a whole new world. Play builds confidence, creativity and curiosity, while books and learning kits help children explore ideas and develop skills that stay with them well beyond the classroom. Through Unboxing Joy, we want children to know that there are people who believe in them and their dreams. We are grateful to all the brands that helped make this possible.”
The celebrations took place at schools and learning centres that are part of Feeding India’s flagship Daily Feeding Program.
