IndiaCSR New Network
NEW DELHI: UNFPA has partnered with NextGen, India’s leading CSR & Sustainability Management Company to provide a cloud and mobile enabled platform for corporates to channel Corporate Social Responsibility funding for the benefit of adolescent girls. This first of its kind platform, -Pledge4Girls.fund, will facilitate CSR projects to leverage UNFPA’s expertise, experience and knowledge of working towards the cause of adolescent girls in over 150 countries. UNFPA has been supporting the people and the government of India in realizing potential of young people, sexual and reproductive rights and gender equality through evidence based approach and inclusive, transparent and accountable project management.
NextGen’s powerful cloud and mobile solution, ‘p3’, will provide robust monitoring, evaluation, reporting and impact assessment for the projects on the platform. p3 will help bridge the accessibility gap for projects in rural remote areas by virtue of its mobile enablement. The Pledge4girls.fund platform lies at the intersection of Prime Minister Narendra Modi’s ‘Beti Bachao, Beti Padhao’ initiative for the benefit of girls in India, and the ‘Digital India’ initiative for improving governance and tracking of projects.
Emphasising the need for the platform, Frederika Meijer, Country Representative – India, UNFPA said, “Our experiences in the world tell us that investing in young people, especially adolescent girls, is one of the smartest investments we can make in reducing poverty and ensuring sustainable development of a society and a country as a whole. UNFPA, globally as well as in India, has been making efforts to provide a platform for everyone, the governments, NGOs, development partners and, increasingly, the private sector to join hands in fulfilling the rights and potential of the young generation, particularly the adolescent girls. We are pleased to launch Pledge4Girls.fund in partnership with NextGen that will facilitate the cooperating companies achieve maximum impacts of their CSR funds.”
Abhishek Humbad, Co-founder, NextGen, added, “We are excited to partner with UNFPA on this noble cause and provide our industry leading ‘p3’ solution. The cloud and mobile driven ‘p3’ solution is currently being used by corporates and development agencies across India to track, monitor and report CSR projects worth millions of dollars. ‘p3’ enables companies to generate reports on the progress and impact of their CSR projects, in real time and on the fly. Billions of dollars of development capital are spent annually across the globe but there is poor tracking or reporting of impact. We truly believe that digital technologies like cloud and mobile will transform the development sector, not just in India but across the globe”.
“These are exciting times wherein technology is enabling women empowerment, which is itself uniquely placed at the cusp of two important missions of India: women and digital empowerment”, added Richa Bajpai, Co-Founder, NextGen.
CEOs of large corporates as well as youth change agents have committed to work towards the cause of adolescent girls in India through the Pledge4girls.fund platform.