Read The ‘Sustainable Business’ Guidebook By Jonathan Scott

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The Sustainable Business by Jonathan Scott is an award-winning, easy-to-read book that explains how companies both large and small are learning to increase their chances of survival by generating long-term wealth, reducing resource consumption, and eliminating waste and pollutants- while creating jobs in the process.The author explains the importance of waste minimization as a first step toward sustainability with an emphasis on the optimization of resources 

jonathon scottIndiaCSR News Network

As we know that the world is rapidly changing. And one of the factors behind this change is growing population that is competing for the world’s limited resources. But there is good news. The next industrial revolution is taking shape in the form of businesses that are learning to do more with less.

Examples include a subsidiary of the DuPont corporation achieved a goal of zero-waste to landfill, generated $2.2-billion in new revenue, and reduced production costs by over $400,000. While General Electric reduced its annual costs by $100-million, generated an increase of $17-billion in yearly revenues, and eliminated 30% of its greenhouse gas emissions.

The word used to describe this movement is sustainability, and it is defined as ‘the capacity to continue into the long-term’. During the first five years of its commitment to sustainability, the world’s largest manufacturer of carpet tiles (Interface)began eliminating its waste and using its old products to make new products. As a result the company tripled its revenues, doubled its profits, and doubled employment while watching its stock price increase 550%.

This phenomenon is by no means limited to big businesses. A Subway sandwich shop in Oklahoma (USA) reduced its costs by $20,000. A family-operated bed and breakfast in Vermont (USA) added $10,000 to its annual revenues. And a mid-sized food market in California cut its annual costs over $148,000.

jonathan t scott
              Jonathan Scott

Available in Arabic, English, Mandarin, Polish and Simplified Chinese. The Sustainable Business by jonathan scott  is an award-winning, easy-to-read book that explains how companies both large and small are learning to increase their chances of survival by generating long-term wealth, reducing resource consumption, and eliminating waste and pollutants- while creating jobs in the process.The author explains the importance of waste minimization as a first step toward sustainability with an emphasis on the optimization of resources (including labour and markets as well as purchases and investments).

The Sustainable Business is  being distributed by Three education-based, non-profit organizations that work together to ensure that information about sustainability (and what is called the circular economy) is freely available to the general public:

1) The Center for Industrial Productivity and Sustainability (CIPS) provides education and training materials (books, manuals, videos… as well as guidance) to help managers (and business school curricula) engineer a more sustainable future.

2) EFMD (the European Foundation for Management Development) is a European academic-quality assessment organization that accredits the world’s best business schools.

3) The Product-Life Institute is Europe’s oldest sustainability-based think tank, research center and consultancy.

EFMD Network:  

EFMD Network works with the Center for Industrial Productivity and Sustainability cipsfoundation and the Product-Life Institute, Europe’s oldest sustainability-based think tank and consultancy product-life to provide business communities with proven, training-based books, manuals, and videos to help managers engineer a more sustainable future for their companies.

A key component of its education portfolio is ‘The Sustainable Business’ By Jonathon Scott is an award-winning introduction to sustainability

The hard copy of book is available with  GreenLeaf Publishing House 

Readers can download Free E-copy of Book from hereThe Sustainable Business by jonathan scott

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