Rama Bijapurkar

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Rama Bijapurkar is one of India’s most respected thought leaders on market strategy and consumer related issues in India. She is also a keen commentator on social and cultural changes in the evolving liberalizing India. She has her own market strategy consulting practice and works with an impressive list of Indian and global companies, guiding the development of their business-market strategies. She describes her mission as bringing “market focus to business strategy”.

Rama serves as an independent director on the boards of Axis Bank, CRISIL, Give Foundation (a not-for-profit company) and Mahindra Holidays & Resorts India Ltd.

An alumna of the Indian Institute of Management, Ahmedabad, Rama continues to be involved with her alma mater where she is a Visiting Faculty and also serves on the Board of Governors.

Rama’s work experience has been in market research and strategy consulting and includes leadership positions with McKinsey & Company, MARG (now AC Nielsen India), and full time consulting with Hindustan Lever (now Hindustan Unilever India).

Her new book “We are like that only – Understanding the Logic of Consumer India”, (The Indian edition, Penguin) has been well received and very favourably reviewed. The international edition is called “Winning in the Indian Market – Understanding the Transformation of Consumer India”, (John Wiley & Sons).

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