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CSR & Sustainability: Mahindra Group planted over 15 Lakh trees in F20

India CSR by India CSR
August 25, 2020
in Prime, Sustainability
Reading Time: 2 mins read
Photo: Jitendra Chaturvedi

Photo: Jitendra Chaturvedi

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The Mahindra Group planted over 1.52 million trees in F20 under the Project Hariyali across India, out of which Mahindra & Mahindra planted 1.32 million (vs 0.95 million in F19) trees, taking the total tally to 17.93 million trees.

With the aim of adding 1 million trees to India’s green cover every year, Mahindra Hariyali was launched in 2007. Today, it has become a movement among our employees, customers, vendors and dealers, as they undertake tree plantation drives across the country, the company annual report 2020 said.

Of these, 10.78 million trees have been planted in the Araku Valley, which besides greening the environment, also provides livelihood support to tribal farmers growing coffee in the region, the report said.

The practice of protecting and preserving the wealth and variety of species, habitats, ecosystems and genetic diversity on the planet, is important for our health, wealth, food, fuel and ecosystem services. We understand the importance of biodiversity and are committed to maintain it, the company said.

As part of our biodiversity policy, we collaborate with IUCN (International Union for Conservation of Nature) and IBBI (The India Business and Biodiversity Initiative), and undertake biodiversity assessments. Mahindra Hariyali is a key initiative to increase the green cover in our ecosystem. It is a part of the Group’s efforts to create a sustainable future and to enrich the lives of the communities in which it serves, report added.

Mahindra EVs have already completed over 250 million electric kilometres on Indian roads. Mahindra EVs have saved over 23,000 metric tons of CO emissions in India, an equivalent of planting 12 lakh trees.

“Green coverage in our Lgatpuri plant, which brings about 50% reduction in dust levels in the plant.”, the company said.

500 saplings of Mangrove were planted at M&M Ltd. It included variants which are tropical and indigenous plant species. Exotic, fast growing variants were avoided to maintain ecological harmony.

“Our name entered the Limca Book of Records for planting a total of 16.4 million trees from 2007 to 2018 as part of the Mahindra Hariyali sustainability initiative.”, the company annual report said.

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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