Brand Architecture & CSR
Brands that directly or indirectly address a social problem are the easiest picks for cause related branding programs. By Kartikeya ...
Tag: Kartikeya Kompella
The Emotional Cause By Kartikeya Kompella
By Kartikeya Kompella There’s a cause wave that’s building in India. The combination of mandatory CSR, consumers wanting brands to ...
The Branding of CSR by Kartikeya Kompella
I recently received a call from an ex-colleague who asked me my views on the branding of CSR. It’s an ...
The Branding of CSR
By Kartikeya Kompella I recently received a call from an ex-colleague who asked me my views on the branding of ...
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Interviews
DP World’s Sustainability Strategy: Building Greener, Inclusive Logistics in India
Responsible leadership means taking a long-term view, acting with transparency and ensuring that growth creates value for people, communities and...
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