Brand Architecture & CSR
Brands that directly or indirectly address a social problem are the easiest picks for cause related branding programs. By Kartikeya ...
Brands that directly or indirectly address a social problem are the easiest picks for cause related branding programs. By Kartikeya ...
By Kartikeya Kompella There’s a cause wave that’s building in India. The combination of mandatory CSR, consumers wanting brands to ...
I recently received a call from an ex-colleague who asked me my views on the branding of CSR. It’s an ...
By Kartikeya Kompella I recently received a call from an ex-colleague who asked me my views on the branding of ...
In this interview, Vishwa Bandhu Bhattacharya, Director of Sustainability at TCPL, elaborates on the company’s sustainability strategies, initiatives, and future...
Read moreFounder & Editor: Rusen Kumar
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