As a part of RB’s fight to make access to hygiene, wellness and nourishment a right and not a privilege, RB’s Harpic’s Mission Paani campaign is addressing the water crisis and hygiene issues in India. On World Toilet Day,Laxman Narasimhan, Global CEO, Reckitt Benckiser Group and Grammy award winner A.R Rahman launched the ‘Paani Anthem’.
RB, as a part of its sustainability goals, has committed to work towards raising awareness and mobilizing action towards water conservation and improvement of hygiene and sanitation. During the ongoing pandemic, accessibility to proper hygiene and water is critical to curb the spread of disease and infection.
‘Anthem for saving water’ written by Prasoon Joshi, is looking to drive behavioural change on the water and hygiene issues plaguing the country.
The anthem launched with A.R. Rahman and an all-children choir is reaching out to audiences across the country to join this mission to save water. School children from across India will be joining the Mission Paani movement and taking a pledge, the ‘Jal Pratigya’ to save water.
Laxman Narasimhan, Global CEO, Reckitt Benckiser Group commented, “Water is instrumental in enabling hygiene and sanitation. Because with the availability of water and our commitment to hygiene and sanitation we can put in place a first line of defense to address this issue.”