• India CSR Awards 2025
  • India CSR Leadership Summit
  • Guest Posts
Friday, March 6, 2026
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home Sustainability

Project Madhu Shakti – FMC’s sustainability initiative: Creating bee colonies and financially independent women from farming communities

India CSR by India CSR
September 23, 2023
in Sustainability
Reading Time: 5 mins read
FMC Madhushakti
Share Share Share Share
WhatsApp icon
WhatsApp — Join Us
Instant updates & community
Google News icon
Google News — Follow Us
Get our articles in Google News feed

“For so work the honeybees, creatures that by a rule in nature, teach the act of order to a peopled kingdom.” Through these words, William Shakespeare uses bees to explain the concept of a perfect society and give a reason as to why God gave humanity different functions.

As India envisioned in COP27 discussions, the nation will make a shift towards driving climate smart agriculture practices for accelerating progress among Indian farming community. Agriculture and food security were major issues needing addressal and action. This led to the establishment of the National Mission for Sustainable Agriculture, which has been a farm friendly policy and delivers cost incentives to promote modernization. Under this policy, the Government has also leveraged digitalization of funds transfer through its Direct Beneficiary Transfer process to ensure smooth pass through of subsidies to end beneficiaries in some states. The challenges to a seamless transaction process currently are lingering timeline uncertainties and non-uniform regional execution.

“Project Madhu Shakti” is a collaborative initiative between G.B. Pant University of Agriculture and Technology (GBPUAT), Pantnagar, Uttarakhand, one of the oldest and most reputed agriculture universities of the country and FMC Corporation, a leading agricultural sciences company. ‘Madhu’ means honey in Hindi while ‘Shakti’ refers to female energy.

The project aims to empower rural women by promoting entrepreneurship among them through beekeeping and honey production. It also seeks to promote good crop protection practices among farmers that protects and enhances pollinator populations while improving productivity. Project Madhu Shakti acknowledges and aligns with the Indian government’s vision to build sustainable agriculture practices, develop farmer resilience, and give women farmers their due credit and share in the occupation of agriculture.

FMC Madhushakti

Running since 2022 in Uttarakhand, Project Madhu Shakti  is a three-year long project and will help women coming from rural households develop a sustainable source for income generation, become an inspiration for other farmers to become entrepreneurs and educate them on the safe usage of pesticides.

Bringing value by flourishing biodiversity

In a biodiversity rich state like Uttarakhand, beekeeping offers significant potential. The state is reported to have produced only 12,500 metric tons of honey in 2022. To optimize the natural resources available, Government of India’s National Beekeeping and Honey Mission was developed to help the country achieve the goal of “Sweet Revolution” i.e., the need for holistic development of beekeeping. FMC’s sustainability project is addressing it in a scientific manner supported by result-driven analysis. This has been only possible due to the urge of company stakeholders to introduce a collaborative initiative strengthened with the expertise and knowledge of educational institution, professors, agricultural industry bodies, students, bee keeping agents and women farmers.

Honey production is a viable agriculture practice for the foothills of Himalayan mountain range, due to its richness of natural herbs and flora. The project, now in its second-year, targets to  train 750 women farmers as beekeepers. More than eight thousand people from around twenty-four villages are expected to directly benefit via increase of up to 30% productivity in various fruits and other crops through good pollination. Beekeeping as a practice can be inculcated easily amongst women farmers with the right kind of training and minimal investment, which makes the project more appealing and impactful. 

Process of training farmers in bee keeping

Project Madhu Shakti is utilizing the hives of the Apis Mellifera variety of bees. These hives have been authentically sourced. The better performing colonies are being maintained and multiplied at Honeybee Research and Training Centre (HBRTC), GB Pant University. The stock culture will be monitored, maintained, and multiplied to ensure a consistent supply of beehives for farmers in every season. 

FMC Madhushakti

So far, seventy-five women master trainers have been given kits, including beehives, upon their return to their villages post-training. Bees have started flocking together towards these beehives. It is known that a single bee colony can pollinate three hundred million flowers a day, the flora in the vast stretches where the hives are feeling the impact of Project Madhu Shakti. The bees have already started producing honey and helping the women beekeepers earn additional income.

Assured buy-back and distinct product identity

The project provides for assured buyback of the honey produced by these women farmers to help them fetch competitive market price for their honey. The aggregation model will build collective strength and traceability while ensuring consistent quality. Upon the quality check of the honey produced, the payment will be released to the beekeepers. The Joint Director of HBRTC will establish and maintain a revolving fund to facilitate payment to farmers and market their products. To fetch a premium price, the product will also be branded, marketed and sold. Hence, the honey brand will be inextricably linked to the women trained under Project Madhu Shakti. The product sold under this brand will also be traceable and enjoy a competitive advantage over unbranded competitors. 

An enhanced number of bee colonies will significantly increase the rate of pollination in Uttarakhand. The farmers will start to leverage cross-pollination and its benefits, especially to horticulturalists, horticulture being a major profession in the state. Farmers’ outputs and incomes across the region will increase significantly and the cause of sustainable farming will have a win-win situation for all the stakeholders involved, especially the women farmers and state of Uttarakhand. The Project is building up inbuilt capacity and flexibility, so that the pilot can potentially be repeated at many more locations across Uttarakhand, India and maybe globally. 

Abundance of knowledge 

Project Madhu Shakti will be a source for plethora of knowledge around safe co-existence of pollinators in and around intensively cultivated agricultural farms. The project will be imparting lessons on judicious and scientific use of pesticides to minimize crop losses. It will also provide an opportunity to curate mechanisms for regulating pesticide usage on commercially important crops without harming benign pollinators including bees.

The trials under Project Madhu Shakti will be conducted in farmers’ fields to deliver them an immersive first-hand experience. All the efforts combined will push this endeavor to go a long way and ensure that the bee population remains out of danger, coupled with socio-economic developments such as better lifestyle for women farmers involved with the project, by providing them financial independence.

Copyright@IndiaCSR


India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT
India CSR Image 1 India CSR Image 2

CSR, Sustainability, and ESG success stories hindustan zinc
ADVERTISEMENT
India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Crore Green Infrastructure Bond. Image: India CSR
ESG

Bank of Baroda Sets ESG Milestone with ₹10,000 Crore Green Infrastructure Bond

17 hours ago
Delhi Climate Innovation Week
Sustainability

Delhi Climate Innovation Week Positions India as a Global Hub for Climate Solutions

2 days ago
Grundfos Intelligent Experience Centre Helps Industries Optimise Water
Sustainability

Sustainability: Grundfos Intelligent Experience Centre Helps Industries Optimise Water

2 days ago
John Crane Enables Emissions Reduction via Gas Imaging
Sustainability

John Crane Enables Emissions Reduction via Gas Imaging

4 days ago
REHAU Reinvents Sustainable Luxury with Next-Gen Eco Materials
Sustainability

REHAU Reinvents Sustainable Luxury with Next-Gen Eco Materials

7 days ago
ACCA Urges Firms to Use Estimates in Sustainability Reporting
Sustainability

ACCA Urges Firms to Use Estimates in Sustainability Reporting

1 week ago
Load More
India Responsible Education & AI Summit 2026
ADVERTISEMENT
Ambedkar Chamber
ADVERTISEMENT
India Sustainability Awards 2026
ADVERTISEMENT

LATEST NEWS

Disruption In India’s Wellness Market: dLife Introduces ‘Reverse Or Refund’ Guarantee For Type 2 Diabetes, PCOS & NAFLD

What Educational Institutions Make Apartments in Porur Ideal for Families

‘Livelihood on Wheels’ Initiative Empowers Persons with Disabilities in Kolkata

Morena Beekeeper Flags Falling Honey Prices

IBM Establishes Infrastructure Innovation Center in India to Power AI

Hindustan Zinc, Virginia Tech Collaborate on Silver Recovery Research

Economy India Largest Media on Indian Economy and Business
ADVERTISEMENT
Ad 1 Ad 2 Ad 3
ADVERTISEMENT
ESG Professional Network
ADVERTISEMENT

TOP NEWS

Mikki Koomar and Neurobehavior Scientist  Prof. Dr. Simmy Kataria are associated with the United Nexus Organization for Global Peace

Vantara Marks Foundation Day with Wildlife Rescue Milestones: PM Narendra Modi

From Cyber Threats to Cognitive Warfare: Prof. Dr. Simmy Kataria Defines the New Defense Doctrine

CSR: Mars Impact Fund Rolls Out India Dog Population Initiative

Splash Into Flavour This Holi with Exclusive Offers & Special Family Combos at Chowman

Hariharan Marks 50 Glorious Years of Ghazal with Grand Tribute Event

Load More
STEM Learning STEM Learning STEM Learning
ADVERTISEMENT

Interviews

Prerrit Mansingh, Secretary, Aayom Welfare Society
Interviews

Scaling Compassion into Structured Social Change: An Interview with Prerrit Mansingh

by India CSR
February 28, 2026

Prerrit Mansingh on Aayom Welfare Society’s Legacy of Seva and Sustainable Community Transformation.

Read moreDetails
Sheena Kapoor, Head – Marketing, Corporate Communication & CSR at ICICI Lombard

ICICI Lombard at 25: Sheena Kapoor on Promise-Led CSR and Lasting Impact

February 28, 2026
Arun Jain, Founder and CMD of Intellect and Founder of Mission Samriddhi

Design Thinking for Rural India: Arun Jain’s Civilisation Economics Model

February 28, 2026
Rajani Jalan, Director, CSR & People Relations, mPokket

mPokket’s Decade of CSR Impact in West Bengal: An Interview with Rajani Jalan

February 25, 2026
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. We need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

Donate at India CSR

  • About India CSR
  • Team
  • India CSR Awards 2025
  • India CSR Leadership Summit
  • India Responsible Education & AI Summit 2026
  • Partnership
  • Guest Posts
  • Services
  • ESG Professional Network
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?