Procter & Gamble (P&G) has adopted new declarations aimed to accelerate gender equality across India. Under this initiative it will take action and inspire change on Gender Equality. To achieve the goals the company will spend Rs. 300 Cr by deliberately working with women-owned businesses in India over the next three years, a statement said.
In line with P&G India’s announcement to invest in women-owned businesses in 2018, the company has already spent more than Rs. 200 Cr ($30 million) with women-owned businesses in India.
It has educated more than 4 crore girls in India on menstrual hygiene till date and will educate more than 2.5 crore adolescent girls, on puberty and hygiene over the next three years, the company said.
Madhusudan Gopalan, CEO, P&G Indian Subcontinent said, “At P&G, we are committed to be a force for good and a force for growth. In line with that, we want to drive equal opportunities for women and girls in education, at home, and in the workplace.”
“In India, we have made strong progress through our initiatives like Whisper Menstrual Health and Hygiene Program, P&G Shiksha, working with women-owned businesses and campaigns like ‘Ariel Share The Load’ and Gillette ‘Shaving Stereo types’.”
“Our new declarations will further accelerate our progress through a series of new actions, commitments and partnerships. Promoting equality is critical, now more than ever as we recover from the current health crisis in India.”, he added.
P&G India will drive equality behind the camera by creating equal opportunities, capability and resource sharing. Over the next three years, P&G commits to have equal representation of female directors for its advertisements across brands in India.
P&G is introducing ‘Share the Care’, a new inclusive parental leave policy in India. This will entitle all new parents including biological parents, domestic partners, adoptive parents, parents in same-sex couples to 8 weeks fully paid parental leave. This builds on the company’s existing maternity leave policy of 26 weeks for birthing mothers and adoption leave of 26 weeks for primary caregivers.