Procter & Gamble’s new declarations aimed to accelerate gender equality across India, at a forum recently. Built on the theme ‘Unsaid and Undone’, the forum brought together leading voices on Gender Equality to challenge the current discourse and commit to the actions needed for progress.
P&G adopted the following new declarations to take action and inspire change on Gender Equality in India:
P&G will continue on its commitment to raise awareness about menstrual hygiene.
It will educate more than 2.5 crore adolescent girls, on puberty and hygiene over the next three years.
P&G will spend Rs. 300 Cr by deliberately working with women-owned businesses in India over the next three years.
P&G India will drive equality behind the camera by creating equal opportunities, capability and resource sharing. Over the next three years, P&G commits to have equal representation of female directors for its advertisements across brands in India.
It will Build digital and technological capability of 10,000 women.
Annually engage with 150 colleges that offer STEM curriculum via a dedicated program focused on breaking gender barriers in STEM and Supply Chain.
P&G is introducing ‘Share the Care’, a new inclusive parental leave policy in India.
Madhusudan Gopalan, CEO, P&G Indian Subcontinent said, “Our new declarations will further accelerate our progress through a series of new actions, commitments and partnerships. Promoting equality is critical, now more than ever as we recover from the current health crisis in India.”
The acknowledgement of societal and family challenges, the importance of equality-based policies, the recognition of stereotypical expectations, and the role of pop-culture, advertising and media in changing bias were some of the key topics discussed across the various panels throughout the summit.