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Mahindra spends Rs. 4 cr on farmer family project

Pilot project enhanced farmer’s income by Rs. 60 thousand per household in FY19

by India CSR Network
3 years ago
in More

New Delhi – Mahindra & Mahindra (M&M) spent Rs. 4 crore on Wardha Farmer Family Project (WFFP) during FY 2018-19.

The project enriches lives of farmers through a comprehensive agrarian solution with a focus on pomegranate cultivation in 79 villages in Wardha, benefitting 751 farmer families since 2014.

The first pilot project enhanced farmer’s income by Rs. 60,000 per household in FY19.

The company continued to support small and marginal farmers by training them in effective farm practices including soil health, crop planning, creating model farms with biodynamic farming practices and increasing the water table with a view to increase crop productivity.

The Company has also entered into ‘Agroforestry Livelihood Generation Programme’ at Araku Valley, Andhra Pradesh which is regenerating the lost green cover through plantation of indigenous species and at the same time generating livelihood opportunities for tribal farmers to earn income by planting fruit bearing trees.

M&M has also made conscious efforts to design products and offerings, specifically to improve the earning potential of rural farmers.

The CSR initiatives of the company are designed to engage, enhance and empower the lives of communities.

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Tags: Agroforestry Livelihood Generation ProgrammeCSR Mahindra GroupMahindra & MahindraWardha Farmer Family Project
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India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium content, we invite you to subscribe it.

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