New Delhi – Mahindra & Mahindra (M&M) spent Rs. 4 crore on Wardha Farmer Family Project (WFFP) during FY 2018-19.
The project enriches lives of farmers through a comprehensive agrarian solution with a focus on pomegranate cultivation in 79 villages in Wardha, benefitting 751 farmer families since 2014.
The first pilot project enhanced farmer’s income by Rs. 60,000 per household in FY19.
The company continued to support small and marginal farmers by training them in effective farm practices including soil health, crop planning, creating model farms with biodynamic farming practices and increasing the water table with a view to increase crop productivity.
The Company has also entered into ‘Agroforestry Livelihood Generation Programme’ at Araku Valley, Andhra Pradesh which is regenerating the lost green cover through plantation of indigenous species and at the same time generating livelihood opportunities for tribal farmers to earn income by planting fruit bearing trees.
M&M has also made conscious efforts to design products and offerings, specifically to improve the earning potential of rural farmers.
The CSR initiatives of the company are designed to engage, enhance and empower the lives of communities.