LeEco – Where business and benevolence are in tandem

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Hands over cheque to Akshaya Patra Foundation towards childrens’ mid-day meal

IndiaCSR News Network

BANGALORE: Within three months of starting its commercial journey in India, LeEco took its first philanthropic step by making a significant contribution towards the nutritional support of children by providing mid-day meals, a basic necessity that helps them in their schooling.

CSR of LeEco in IndiaLeEco employees today handed over a cheque to Akshaya Patra to support their endeavour to feed over a million children, who have the zeal to learn and the potential to contribute to India’s social and economic development. This initiative was not merely a cash donation, but witnessed active employee participation who volunteered to be part of this meal initiative on LeEco Day.

With this gesture, the internet technology conglomerate fulfils a commitment it made on LeEco Day on Feb 25, to support a mid-day meal for two children for every Le Superphone sold. The mission of The Akshaya Patra Foundation is to reach 5 million children by 2020 and LeEco hopes to continue its association to help them cross this goal.

The phenomenal success of LeEco Day with its bounty of benefits and offers worth Rs. 8 crores, has been touted as one of the largest and most attractive shopping carnivals organized by a smartphone brand. The association with Akshaya Patra is an acknowledging of the love and admiration it has received in India by generously returning a part of the LeEco Day’s proceeds back to the society.

Though LeEco entered the Indian market recently, its Le 1s has become consumers’ favourite in a short span of time. It continues to be a highly “sought-after” phone on Flipkart, evident from the records the Superphone has broken since its launch in mid-January. Stunning design, best-in-class technology, compelling features, first of its kind content integration – all of this makes Le1s a leader in its segment.

LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With disruptive innovation as the guiding principle, LeEco is engaged in myriad businesses, spanning Internet TV, video production and distribution, smart gadgets and large-screen applications to e-commerce, eco-agriculture and connected super-electric cars. The company also has one of the world’s largest content libraries which includes movies, TV dramas, entertainment shows, sports and music, which can be viewed on LeEco devices like Superphones and Super TVs. Breaking the barriers of innovation, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.

Akshaya Patra, an NGO that supports the “Mid-day meal” program launched by Government of India feeds over 1.5 million children every day of the school year, in 24 locations, across 10 states in India. For these children, a full meal, even once a day, is a strong incentive to stay in school. This program enables hunger free education and it has led to a significant rise in enrolment and attendance.

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