• India CSR Awards 2025
  • Guest Posts
Friday, July 4, 2025
  • Login
India CSR
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
        • Festivals
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers
No Result
View All Result
India CSR
No Result
View All Result
Home News

KENT RO releases Short Film Vaadi-e-Kashmir

India CSR by India CSR
in News
Reading Time: 4 mins read
India csr news
11
VIEWS
Share Share Share Share

NEW DELHI: Vaadi-e-Kashmir, a short film on Kashmir, dedicated to Kashmir on behalf of the Nation by Rajnath Singh, Home Minister and  Hema Malini, Member of Parliament, along with Mahesh Gupta, Chairman-KENT RO Systems has been created by Law & Kenneth Saatchi & Saatchi.

KENT RO claimed that the short film is the CSR initiative. The film paints the spirit of love and togetherness, it said.

While dedicating this film to the nation Home Minister Rajnath Singh added, “Kashmiris are an important part of the development of this nation. We wish to ensure a promising future for the people of Jammu & Kashmir”

This film showcases the warmth, oneness and love that we share with Kashmir and its people, and also serves up the magical slice of Kashmir that we all celebrate. The film is on air from today.

It endeavours to knit the people of Kashmir with the rest of the country in an open hearted, warm and compassionate message of togetherness. It is a joyful celebration of a diverse country that we inhabit, Kashmir included! The film splendidly appreciates the mesmerising beauty of the valley of Kashmir and its people.

Commenting on the film Mahesh Gupta, Chairman – KENT RO said, “The film celebrates the beauty of Kashmir and its people, and celebrates the love and togetherness that we share as a nation. The vision of this short 6 minutes film is to ‘make our brothers and sisters in Kashmir feel that the rest of the country stands with them’ and also open many more doors to bring us closer to each other. It’s a simple film which carries a message of oneness, with Purity of Heart and Intent. Just like what KENT RO stands for, Purity. It is simple. It is not driven by any political or religious agenda. Instead it is driven by humanity and the sense of family & togetherness. India is a one big diverse family and Kashmir is an integral part of our lives. And we need to celebrate it.”

Hema Malini has been the curator of this film, working closely with Gupta, Kenneth and the team to ensure this message is captured and shared with the nation. Sharing her thoughts on this initiative she adds, “Ye film mere ekbhartiye hone kenaate… hamarepyare Kashmir se judne… aurhamare Kashmiri bhaiyobehononkedilkochhoonekaekprayashai…”
“As an Indian, this film is my attempt to reach out to Kashmir and touch the hearts of our brothers and sisters in the Valley.”

India CSR
Home Minister, Rajnath Singh, Hema Malini along with Dr. Mahesh Gupta, Chairman, KENT RO Systems Ltd. launching Vaadi E Kashmir, a short film on Kashmir.

The film conceptualised by Praveen Kenneth, Chairman – Law & Kenneth Saatchi & Saatchi, showcases the unadulterated beauty of Kashmir and its people. Connecting everyone in the country, the viewers will undoubtedly be left spell bound. Praveen Kenneth adds “The task at hand, keeping in mind the current situation of Kashmir was challenging. We met a myriad of people, both in Kashmir and outside, to find a starting point. We had to keep it simple. Mr. Gupta and I believe, anything can be answered and any solution is possible, if there is a genuine connection between people. It’s the first step, to establish any possibilities. And we as a nation when called upon, reach out very easily across the spectrum of caste/creed/differences. That’s the beauty of this nation. And this attempt is our small contribution to create the platform to connect people.”

This 6 minutes short film, directed by the legendary film maker Pradeep Sarkar, is a scintillating way to build a bridge of hearts, between Kashmir and the rest of the country. Shot over a period of 2 weeks in Kashmir, Pradeep Sarkar has brought alive this “Paradise on Earth.”Narrating his experience of shooting this film, Pradeep Sarkar says: “Falling in love at the age of 62 years is possible… it happened to me when I went and met Kashmir! Though it was my first trip to Kashmir, it seemed like I knew the place… the warm and friendly people just make you feel at home instantly. In this film I tried to capture her beauty… but I want to go back to capture her beauty unawares – and also to know her a little better… Believe it, we all need to know her a little better!

The film starts with an introduction by one of the most distinguished personalities in the country, Amitabh Bachchan. His powerful presence and message is enough to keep you hooked to the film. Also shot in the backdrop of beautiful valley of Kashmir with its stunning mountains, greenery and shikara, the video is uniquely fascinating while the youth of the country proudly showcase the love and bond. Furthermore, the outstandingly captivating song sung by Shankar Mahadevan and composed by Shankar/Ehsaan/Loy with lyrics written by Gulzaar, lifts the film and the message to a whole new level.

The film calls the viewer to log on to www.dilsekashmir.com, a platform that’s been created for the people across the nation to send a message of love to the people of Kashmir. It also showcases some amazing stories of the people in Kashmir, who have surmounted numerous challenges and stood tall. It is a must visit to see the State of Kashmir in new light.

This truly is an attempt at bringing beautiful Kashmir into the collective consciousness of the Nation and opening many doors to build togetherness and connection across the nation.

IndiaCSR Whatsapp Channel
Tags: CSR of KENT ROMahesh GuptaVaadi-e-Kashmir

India CSR offers strategic corporate outreach opportunities to amplify your brand’s CSR, Sustainability, and ESG success stories.

📩 Contact us at: biz@indiacsr.in

Let’s collaborate to amplify your brand’s impact in the CSR and ESG ecosystem.

India CSR

India CSR

India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

Related Posts

Hindustan Zinc Sets New Standard for Workplace Inclusion with Language Guide
News

Hindustan Zinc Sets New Standard for Workplace Inclusion with Language Guide

14 hours ago
1
ONGC
News

ONGC Supports Amarnath Yatra

21 hours ago
12
Bambrew
News

Bambrew Raises Rs 90 Cr to Drive Global Growth in Sustainable Materials

2 days ago
40
Spine Surgeon
News

When to See a Spine Surgeon: Early Signs that require Attention

2 days ago
4
Neeta Kapoor
News

How two Indian ‘entrepreneurs’ damaged trust in fintech: Transpay case

4 days ago
9
FedEx Fosters PRIDE and Purpose by Creating Equal Opportunities Across India
News

FedEx Fosters PRIDE and Purpose by Creating Equal Opportunities Across India

4 days ago
6
Hindustan Zinc’s contributed nearly Rs 90,000 Cr to exchequer in last 5 years, Rs 18,963 Cr in FY25
News

Hindustan Zinc’s contributed nearly Rs 90,000 Cr to exchequer in last 5 years, Rs 18,963 Cr in FY25

4 days ago
32
Hindustan Zinc’s contributed nearly Rs 90,000 Cr to exchequer in last 5 years, Rs 18,963 Cr in FY25
News

हिन्दुस्तान जिंक द्वारा पिछले 5 सालों में सरकारी खजाने में 87,616 करोड़, वित्तीय वर्ष 25 में 18,963 करोड़ का योगदान

4 days ago
9
India csr news
News

UGRO Capital Impacts 1.35 Lakh MSMEs; Unveils Social Impact Report on Growth & Inclusion, Sustainability

4 days ago
12
Load More
India CSR Awards India CSR Awards India CSR Awards
ADVERTISEMENT

LATEST NEWS

हिन्दुस्तान जिंक ने लैंग्वेज गाइड बुक लांच कर कार्यस्थल समावेशन में नए मानक स्थापित किए

Hindustan Zinc Sets New Standard for Workplace Inclusion with Language Guide

ONGC Supports Amarnath Yatra

Karnataka: Infosys Foundation Commits over Rs. 48 Crore to Boost Maternal and Child Healthcare

India’s ESG Vision Unfolds

Modern Luxury Sofa Sets: Redefining Comfort Through Design Intelligence

HZL HZL HZL
ADVERTISEMENT

TOP NEWS

ITC Grows Plantation Area by 30% in FY25 to Boost Wood Sustainability

Bambrew Raises Rs 90 Cr to Drive Global Growth in Sustainable Materials

Mizoram Gets One of India’s Lowest CSR Fund Shares, Says CM Lalduhoma

ONGC Supports Amarnath Yatra

Chhattisgarh’s Rs 47,000 Cr Rail Transformation: A New Era of Connectivity and Growth

Homeopathic Treatment of Hair Loss and Regrowth

Load More

Advertisement

Image Slider
content writing services Guest Post Top 5 Reasons to have Sponsored Posts at India CSR – India’s Largest CSR Media stem learning R2V2 Technologies Private Limited

Interviews

Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak Mahindra Bank
Interviews

Driving Sustainable Impact: An Interview with Himanshu Nivsarkar, Kotak Mahindra Bank

by India CSR
May 22, 2025
140

By Rusen Kumar NEW DELHI (India CSR): Himanshu Nivsarkar, Senior Executive Vice President and Head of CSR & ESG at Kotak...

Read moreDetails
Balamurugan Thevar, CSR Head at Shriram Finance

Empowering Women Drivers: An Interview with Balamurugan Thevar, CSR Head at Shriram Finance

May 20, 2025
214
N E Sridhar, the Chief Sustainability Officer at Titan Company Ltd.

Empowering Rural Craft Entrepreneurs: An Interview with N E Sridhar, Titan Company

May 15, 2025
101
Geetaj Channana, the Head of Corporate Strategy at Vivo India

Empowering Young Innovators Across India: An Interview with Geetaj Channana, the Head of Corporate Strategy at Vivo India

April 25, 2025
54
Load More
Facebook Twitter Youtube LinkedIn Instagram
India CSR Logo

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium services, we invite you to partner with us.

Follow us on social media:


Dear Valued Reader

India CSR is a free media platform that provides up-to-date information on CSR, Sustainability, ESG, and SDGs. They need reader support to continue delivering honest news. Donations of any amount are appreciated.

Help save India CSR.

Donate Now

donate at indiacsr

  • About India CSR
  • Team
  • India CSR Awards 2025
  • Partnership
  • Guest Posts
  • Services
  • Content Writing Services
  • Business Information
  • Contact
  • Privacy Policy
  • Terms of Use
  • Donate

Copyright © 2025 - India CSR | All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Corporate Social Responsibility
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Education
    • Gender Equality
    • Around the World
    • Skill Development
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • ESG
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Interviews
  • SDGs
    • No Poverty
    • Zero Hunger
    • Good Health & Well-Being
    • Quality Education
    • Gender Equality
    • Clean Water & Sanitation – SDG 6
    • Affordable & Clean Energy
    • Decent Work & Economic Growth
    • Industry, Innovation & Infrastructure
    • Reduced Inequalities
    • Sustainable Cities & Communities
    • Responsible Consumption & Production
    • Climate Action
    • Life Below Water
    • Life on Land
    • Peace, Justice & Strong Institutions
    • Partnerships for the Goals
  • Articles
  • Events
  • हिंदी
  • More
    • Business
    • Finance
    • Environment
    • Economy
    • Health
    • Around the World
    • Social Sector Leaders
    • Social Entrepreneurship
    • Trending News
      • Important Days
      • Great People
      • Product Review
      • International
      • Sports
      • Entertainment
    • Case Studies
    • Philanthropy
    • Biography
    • Technology
    • Lifestyle
    • Sports
    • Gaming
    • Knowledge
    • Home Improvement
    • Words Power
    • Chief Ministers

Copyright © 2025 - India CSR | All Rights Reserved

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.