MUMBAI (India CSR): Godrej Industries Group, in partnership with the Bhamla Foundation, launched the ‘Bhoomi Namaskar’ campaign to combat land degradation. The campaign includes an interactive video and poster released on World Environment Day 2024.
The event featured celebrities like Malaika Arora, Jackie Shroff, and Raveena Tandon, who supported the cause.
Campaign Highlights
- Tree Plantation Drive: Launched on 15th May at Jamnabai Narsee International School, aiming to plant 10,000 trees in six months across Mumbai schools.
- Green Ride Cyclothon: Held on 5th June with 800 participants, including Godrej employees, to promote sustainable practices.
Supported by the Ministry of Environment, Maharashtra Forest Department, MCGM, UNEP, and lifestyle platform Godrej L’Affaire, the campaign emphasizes the urgency of land restoration.
Nadir Godrej, Chairman and Managing Director, Godrej Industries Group said, “Climate action is a shared responsibility, and the private sector has a significant role to play. The Bhoomi Namaskar campaign empowers communities to take tangible steps towards land restoration. Every step counts, and it starts with us.”
Asif Bhamla, Founder of Bhamla Foundation says, “Through the Bhoomi Namaskar campaign, we aim to raise awareness, inspire action, and create a lasting impact against land degradation. We thank Godrej for their invaluable partnership.”
Bhushan Gagrani, Municipal Commissioner, Greater Mumbai says, “The Bhoomi Namaskar campaign aligns with our state’s commitment to environmental conservation and sustainable development, exemplifying public-private partnerships driving positive change.”
(India CSR)
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