PepsiCo India has partnered with Project Mumbai, a not-for-profit organisation, to participate in “Jallosh- Clean Coasts”, the clean-up of Mumbai beaches and rivers.
The initiative kicked off from Mithi River and was organised simultaneously across 9 beaches and 4 rivers across Mumbai. The drive is in line with the Government of India’s vision of “Clean India” (Swachh Bharat Abhiyan) and has been supported by other renowned institutions such as World Wide Fund for Nature (WWF), River March, Beach Warriors, Mahim Beach Clean Up etc.
Jallosh-Clean Coasts was simultaneously also activated across popular beach stretches along Mumbai’s Girgaon Chowpatty, Worli, Dadar, Mahim, Bandra, Versova, Juhu and Madh, along with banks of the four rivers that run across the city – Poisor, Mithi, Oshiwara and Dahisar. The drive will culminate on the World Environment Day, 5th June.
As part of the Clean Coasts Drive, PepsiCo India also ensures the participation of its employees. In-addition, the Company also deployed special collection trucks at all locations to enable the transportation of the collected plastic waste through its Waste management partner GEM Enviro. All plastic waste collected from the drive will be segregated, cleaned and converted into useful new usable products such as t-shirts, bins, traffic cones and chairs.