Mumbai: Tata AIA Life Insurance has pledged to plant a sapling in the name of the policy-holder for every Term policy that is bought. These saplings will be planted in designated regions across India to enhance the much-required green cover in country.
The tree plantation will happen for rural communities in Chintamani, Karnataka, for Tribals in Koraput, Odisha and for Tigers in the periphery of Sundarbans National Park, West Bengal.
The initiative will also further plant trees for Farmers in Harda, Madhya Pradesh, trees for Elephants in Jharkhand and trees for tribal in Srikakulam, Andhra Pradesh.
To start with, Tata AIA pledges 1,50,000 trees in Karnataka and Odisha.
Through this initiative, policy holder will not only provide financial protection to their families, but also become participants in green movement.
They will take care of their family’s future by purchasing the Life insurance policy along with the promise of a greener, cleaner environment in the future.
Addressing environmental concerns stemming from global warming, it has taken concrete steps to combat it through a new initiative called Rakshakaran Hero.
This aligns with Tata AIA Life Insurance philosophy of ‘protection’ that secures people’s future. Extending the same philosophy to the environment, is this new initiative, that promises to protect the planet’s collective future.
Saurabh Agrawal, Chairman –Tata AIA Life Insurance said,“This initiative by Tata AIA Life perfectly aligns with Tata Group’s ethos and objectives of achieving participative, sustainable and ecology-strengthening development. The group has always believed in creating value for the stakeholders along with creating value for the shareholders.
With mounting concerns over fast-degrading quality of air and waning green cover, we feel we must play a proactive role in reversing the effects of deforestation.