India CSR Network
No Result
View All Result
  • Login
  • Register
SUBSCRIBE
  • Home
  • CSR
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Environment
    • Education
    • Gender Equality
    • Health
    • Skill Development
    • No Poverty
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Articles
  • Interviews
  • Events
  • BOOKS
  • More
    • Technology
    • Lifestyle
    • Case Studies
    • Knowledge
    • Social Sector Leaders
    • Social Entrepreneurship
    • Philanthropy
    • Sports
    • Gaming
  • Prime
  • Home
  • CSR
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Environment
    • Education
    • Gender Equality
    • Health
    • Skill Development
    • No Poverty
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Articles
  • Interviews
  • Events
  • BOOKS
  • More
    • Technology
    • Lifestyle
    • Case Studies
    • Knowledge
    • Social Sector Leaders
    • Social Entrepreneurship
    • Philanthropy
    • Sports
    • Gaming
  • Prime
  • Login
  • Register
No Result
View All Result
India CSR Network
No Result
View All Result
Home BOOKS

CSR as Game Changer – Review

by India CSR Network
4 years ago
in BOOKS

By Nayan Mitra

THE LAUNCH: It was a chilly winter afternoon on December 15, 2017, that the Book on CSR as game changer: Stakeholder engagement holds the key, authored by Dr. Manoj K. Dash was launched at the Deputy Speaker’s Hall, Constitution Club of India, New Delhi.

The event was organised by Credibility Alliance – a networking platform of NGOs and Corporates. The welcome Address was delivered by Dr. Jayant Kumar, Chairperson of Credibility Alliance, New Delhi. He is also the Head of Programmes of Church’s Auxiliary for Social Action (CASA), New Delhi, India.

The Chief guest of the event was K.J. Alphons, Minister of State for Tourism (Independent Charge), Government of India; the Guest of Honour being: Dr. Prabhas Singh, Member of Parliament, Bargarh Lok Sabha Constituency, Odisha and the key note speaker, Brigadier (Retd.) Rajiv Williams, Corporate Head-CSR, Jindal Stainless.

Over 100 stakeholders from the academic and practitioner profile attended the event. The genesis of the Book was revealed by Dr. Dash, who is currently the Head of Corporate Social Responsibility (CSR) and Sustainability of Odisha Power Generation Corporation (OPGC) Ltd., a power generation company of the State of Odisha.

Minister Alphons and Member of Parliament, Dr. Singh spoke about the need of stakeholder engagement in CSR for larger benefit of both the corporate as well as the society and the country at large. Brig. Williams, while sharing his experiences with the stakeholders of his company also chipped in with experiences from his army days, where again, stakeholder engagement brought in favourable results. The panel agreed that stakeholder is indeed key to make CSR a game changer.

The Vote of Thanks was proposed by Advocate and Founder of Independent Thought Publications, Vikram Srivastava.

THE BOOK: The Book is 119 pages in all, with 86 pages of content and the rest 33 pages of Bibliography. Needless to say, it is a well researched book that generates from the author’s (Dr. Manoj K. Dash), academic background in holding a Doctorate Degree in Economics from the Jawaharlal Nehru University (JNU), New Delhi. The Foreword has been written by Dr. Urvashi Sahni, the Founder and Chief Executive of the Study Hall Educational Foundation, India, where, among other things, she points out that “There is enormous respect for companies who conduct their business with dynamism, respect, authenticity and openness, making society’s needs and aspirations a part of their business model.”

Other reviewers like Indranil Dutta, Managing Director, Odisha Power Generation Corporation (OPGC) Ltd. Bhubaneswar, India; Allena Srinivasa Rao, Executive Vice-President (Projects and Operations), Nexif Energy, Singapore; Nayan Mitra, CSR Strategy Expert, Author and Researcher, Kolkata, India; Douglas Reed, Head – Programme Innovation, Research and Development, SOS Children’s Villages International, Innsbruck, Austria; Dr. Rajeev Ranjan, Head – Rotary International South Asia, New Delhi, India; Prof. S.K. Ray, Xavier University, Bhubaneswar, India – all unanimously agree that this book has come out at an opportune time and has made a sincere attempt in furthering the debate on bringing business and community together. It will be a good guide for practicing business managers.

CSRBooks.com CSRBooks.com CSRBooks.com

The book has three points of focus – to highlight the multiple connects between CSR and stakeholder engagement, to capture the practitioner’s perspective in this matter and to approach CSR as it is practiced in India. These have been discussed in seven well-researched chapters.

However, the main essence of the book lies in Page 46, which states, “There have been cases in recent history that exposed corporate misdeeds even when the companies were doing excellent community engagement and CSR work. Hence, doing brilliant CSR projects cannot be considered enough when there is disconnect between the spirit of a company’s core business and its CSR portfolio.” To corroborate this point, Dr. Dash gives the examples of Nike, Enron, Satyam Computer Services Limited, Exxon, Nestle, Pfizer – whose case studies have shaken the world in recent times by their not-so famous reputation in corporate social irresponsibility. Hence, Dr. Dash feels that “Stakeholders should actively and meaningfully participate in governance and accountability measures, from the start to the end; only then can real trust be nurtured and sustainable solutions be achieved.”

Dr. Dash goes deep into discussing Freeman’s (1984) Stakeholder theory to the more recent Strategic CSR, also known as the Business Case for CSR. He indicates the need for complete accountability and transparency of  ‘private enterprise’ by quoting Galbraith (1972), who opined that an enterprise has “no natural right” to be left alone. He believes with the experts that “companies succeed when they are able to build a transparent relationship with the external world and they tend to think very differently about their very purpose of being in business.” He shows his concern in the “radical change in the corporate sector’s relationship both with the state and civil society”; and acknowledges the role of “globalisation, deregulation, privatisation and a redrawing of lines between state and market as having the basis on which business enterprise is expected to contribute to the public good.” He is upfront when he recognises that “CSR still creates a degree of confusion and controversy.’ Yet, on a micro level, he points out to the importance of “actual commitment of financial as well as non-financial resources” from the key persons involved in the planning and implementation of CSR in the Company.

His questions are pointed: Is CSR worth embracing? Which direction is the stream flowing Voluntary or Mandatory? What prompted Companies think CSR? How Companies strategize CSR implementation? How 21st Century Companies choose CSR interventions?

While the book, ‘CSR as a game changer: Stakeholder engagement holds the key’ does seek answers to these questions, yet, Dr. Dash is pragmatic when he acknowledges that “there is plenty to be explored and executed, in spaces of theory and practice too.”

In a nutshell, it is a very good read that simplifies serious academic discussions, with relevant global examples targeted towards academics and practitioners of social development.

Disclaimer: The thoughts captured in the interview is solely that of the interviewee. The views expressed by the author in this feature are entirely her own and do not necessarily reflect the views of India CSR Network and its Editor.

Copy Right & Conditions: India CSR Network does not permit other websites/Agency to copy or reproduce or reprint the above article in any form.

 

Tags: Advocate and Founder of Independent Thought PublicationsAwards for CSR Authors in IndiaBargarh Lok Sabha ConstituencyBook on CSR 'CSR as A Game Changer – Review'Book on CSR in IndiaBook Review by Nayan MitraChairperson of Credibility AllianceChurch's Auxiliary for Social ActionCorporate Head-CSRCSR and Credibility AllianceCSR and K.J. AlphonsCSR as A Game Changer – ReviewCSR book by Dr. Manoj Kumar DasCSR Book CSR as A Game Changer – ReviewCSR IndiaCSR of Dr. Jayant KumarDr. Jayant KumarDr. Prabhas SinghDr. Urvashi SahniIndiaIndia CSR Author AwardsJawaharlal Nehru UniversityJindal StainlessK.J. AlphonsMember of ParliamentNayan MitraOdishaRajiv WilliamsStudy Hall Educational Foundationthe Founder and Chief Executive of the Study Hall Educational FoundationVikram Srivastava
ShareTweetPin

India CSR Network

India CSR is the largest tech-led platform for information on CSR and sustainability in India offering diverse content across multisectoral issues. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting. To enjoy the premium content, we invite you to subscribe it.

Related Posts

The csrbooks.com: CSR Knowledge for All
BOOKS

The csrbooks.com: CSR Knowledge for All

July 25, 2021
One of its kind e-Handbook on ‘CSR Policy’, released
BOOKS

One of its kind e-Handbook on ‘CSR Policy’, released

July 13, 2021
First-ever eBook on ‘How to do Due Diligence of NGOs for CSR’, released
BOOKS

First-ever eBook on ‘How to do Due Diligence of NGOs for CSR’, released

June 29, 2021
Where to find 2021 EdelGive Hurun Philanthropists of the Century Report?
BOOKS

Where to find 2021 EdelGive Hurun Philanthropists of the Century Report?

June 25, 2021
Download E-Book – India’s National Education Policy 2020: An Overview
BOOKS

Download E-Book – India’s National Education Policy 2020: An Overview

June 11, 2021
CSR: HDFC Bank supports 87 start-ups with Rs. 19.4 cr grants in past 4 years
BOOKS

Handbook on Corporate Social Responsibility in India

June 11, 2021
India Logistics Report 2021: Must read of every logistic Sector Leader
BOOKS

India Logistics Report 2021: Must read of every logistic Sector Leader

June 11, 2021
E-Book on Self-Learning – Concepts, Principles and Strategy
BOOKS

E-Book on Self-Learning – Concepts, Principles and Strategy

June 11, 2021
Download E-Book on Corporate Social Responsibility (CSR)
BOOKS

Download E-Book on Corporate Social Responsibility (CSR)

October 14, 2021

Popular Stories

  • Lupin Terminates 300 Staff

    Lupin Terminates 300 Staff

    0 shares
    Share 0 Tweet 0
  • What is liberalization?

    0 shares
    Share 0 Tweet 0
  • 7 Reasons Why Smartphone Can Make Your Life Easier

    0 shares
    Share 0 Tweet 0
  • QNET CSR Arm Supports Electrification Project to light up the lives of 470 villagers in Meghalaya

    0 shares
    Share 0 Tweet 0
  • MCA amends Schedule III of Companies Act on disclosure norms in financial statements and Details of Corporate Social Responsibility (CSR)

    0 shares
    Share 0 Tweet 0
India CSR Network

  • Home
  • About Us
  • Team
  • Partnership
  • Contact
  • Terms of Use
  • Subscribe

No Result
View All Result
  • Home
  • CSR
    • Art & Culture
    • CSR Leaders
    • Child Rights
    • Culture
    • Environment
    • Education
    • Gender Equality
    • Health
    • Skill Development
    • No Poverty
    • Safety
    • Covid-19
    • Safe Food For All
  • Sustainability
    • Sustainability Dialogues
    • Sustainability Knowledge Series
    • Plastics
    • Sustainable Development Goals
    • Circular Economy
    • BRSR
  • Corporate Governance
    • Diversity & Inclusion
  • Articles
  • Interviews
  • Events
  • BOOKS
  • More
    • Technology
    • Lifestyle
    • Case Studies
    • Knowledge
    • Social Sector Leaders
    • Social Entrepreneurship
    • Philanthropy
    • Sports
    • Gaming
  • Prime
  • Login
  • Sign Up
  • Cart

Welcome Back!

Sign In with Facebook
Sign In with Google
Sign In with Linked In
OR

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Sign Up with Facebook
Sign Up with Google
Sign Up with Linked In
OR

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In