MUMBAI: Kimberly-Clark India launched ‘Project घर’ in partnership with the Plastics for Change India Foundation, an initiative that will deliver sustainable housing facilities to on-ground waste collectors in India.
Apart from directly reducing plastic waste, the initiative is a step towards advancing the well-being of an underserved and underrepresented community. Once successful, the project will be extended to several other parts of the country as well.
Over a period of six months, a total of 30 metric tons of single-use and multi-layered plastic will be recycled to construct 15 houses in the Hubli-Dharwad region of Karnataka.
Kimberly-Clark, fulfilling its Extended Producer Responsibility (EPR), will connect with stakeholders across the value chain – from waste collectors to recyclers and waste processors. Over the years, Kimberly-Clark has launched several such initiatives and partnerships to reduce the environmental footprint and make lives better through purpose-driven actions.
Mainak Dhar, Managing Director said, “In today’s rapidly evolving circular economy it is critical to implement innovative solutions to improve our collective environment footprint. Our partnership with Plastics for Change India Foundation for Project घर is one such initiative, which presents us with a unique opportunity towards delivering on our global sustainability vision and also make a real difference in communities where we operate.”
For the past two decades, the company has been recycling manufacturing waste, with a diversion rate of 96 percent. They aim to be at the forefront of the transition to a circular, reuse economy – contributing to waste reduction while giving consumers the products they need.