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Home Articles

CSR Partnership for Heritage Conservation and Restoration

India CSR by India CSR
February 19, 2020
in Articles
Reading Time: 3 mins read
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India is known for its rich and varied heritage and cultural diversity, yet much of it remains unknown to the vast majority of people, and in dire need of preservation and revival. Our belief, at InterGlobe Foundation, is that the promotion of art and culture through heritage conservation is directly linked to the well-being of society. There is much that can and needs to be done in India to bring forth the richness of our heritage and weave it into the socio-cultural fabric.

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Our efforts are directed towards both the tangible and the intangible aspects of heritage conservation, which include carrying out physical restoration, establishing the relevance and importance of sites, and creating awareness among communities in close proximity as well as the larger public about the value of preservation of culture and heritage.

For us, Heritage Restoration is a holistic concept in which preservation/revival of the “heritage” which may be a monument, a step well, a craft, a dance or music form is the central lever around which other aspects like improvement in quality of life, generation of livelihoods, environment protection go hand in hand.

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People’s ownership of conservation processes is the key and hence they need to be seen as repositories of culture and not as beneficiaries of project.

While people form the backbone of all the processes, it is critical that Heritage conservation is seen in conjunction with other pressing needs, for example, restoration of a monument will be incomplete without proper waste management in the area so that the monument and its neighbourhood is always clean. And no neighbourhood can have a robust waste management unless the local community owns that process.

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Similarly, revival of an ancient stepwell will be incomplete without looking at the factors affecting the water recharge and availability in that stepwell. And the value of the beautiful restored stepwell will be sub optimal if girls and women do not have free and safe access to the stepwell.

Even though this holistic perspective makes heritage conservation more complicated, time taking and expensive, it leads to a more lasting result.

We have supported projects in big cities and peri-urban areas, our projects have included revival of national monuments to documenting some lost dance forms. The key lesson in all these projects have been that heritage revival is a long haul program, it needs respectful partnerships between the Government, NGOs and private investors and credible, autonomous on ground NGOs are key to successful implementation of any heritage conservation projects. The sustainability of such projects is hugely dependent on the implementation process and bringing together of all stakeholders, of which the most important ones are the government and local communities, and it is our persistent effort to bring them together for the revival of our cultural legacy.

InterGlobe Foundation (IGF) is the CSR arm of the InterGlobe Group – a leader in Aviation, Hospitality and Travel related services. IGF is committed to building a society that is just, equitable, inclusive and utilizes resources in a sustainable manner. It nurtures partnerships and supports initiatives that bring together resources, expertise and vision in the areas of heritage & culture, environment and livelihood.

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Tags: CSR arm of the InterGlobe GroupHeritage Conservation and RestorationInterGlobe Foundation

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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