India CSR News Network
NEW DELHI: PNB MetLife, one of India’s leading life insurance companies, continues its Insurance Awareness Program to educate people on the basic concepts and importance of insurance. After the successful culmination of the workshops in Haryana and Uttar Pradesh, the company has launched their forthcoming series in Jammu.
The workshops are conducted in partnership with Insurance Foundation of India (IFI), a leading NGO working in the area of Insurance Awareness. In this phase, the workshops are being conducted across 40 villages in Jammu from October 3 – 7, 2016. Through this initiative, PNB MetLife aims to contribute towards the larger goal of generating awareness by making Indians financially independent and self-sustaining.
Conducted by professionals, the workshop engages with the audience using digital content helping them understand the basic concepts of insurance and why it is important for them to be adequately insured. Through this initiative, the company plans to reach out to thousands of people across the rural and semi-urban population driving the key message of insurance awareness and financial inclusion.
Sameer Bansal, Director Bancassurance, PNB MetLife said, “We are excited to kick-off the next series of workshops in Jammu, after our successful launch in Haryana and Uttar Pradesh earlier this year, reaching out to over 80,000 people. Insurance is still largely perceived as a tax-saving instrument whereas the benefits go much beyond. The objective of these workshops is to generate awareness on the importance of insurance and financial protection, something that every Indian should be aware of. We use tools like films, comic books, jingles to enhance insurance literacy and drive the message effectively to the people.”
Speaking at the launch S.K Sethi, Vice President, Insurance Foundation of India said, “We received a positive response from the workshops conducted in Haryana and Uttar Pradesh and we endeavor to replicate the same success in Jammu & Kashmir. During the program, special emphasis is given to answer the queries of the audience, so that their insurance myths could be removed. We hope to continue working with PNB MetLife in this area and educate people around the benefits of insurance. We use a simple 10 minute film (specially produced for these events) along with pictorial booklets with animation so that we can reach the villagers where penetration of Life Insurance is very less in local language.”
PNB MetLife has launched several initiatives in the area of Insurance Awareness. Initiatives with colleges and business schools to help the young generation understand the basics of money management and the importance of financial planning have been launched. The program also showcases the critical role that life insurance plays in the financial planning process. The company is using social media like Facebook, Twitter and LinkedIn to drive the message of insurance effectively to the public. Joint initiatives with bank partners to conduct awareness workshops in their premises with their customers continue to drive this key message across the country.
