The pharma company centered its awareness initiative on the thought of ‘Har Ghar Ayurveda’.
VADODARA (India CSR): Vasu Healthcare, a leader in the herbal and Ayurvedic healthcare space, distributed VASU Zeal Mouth Dissolving Tablets, an Ayurvedic product for sore throat relief to citizens and commuters as a part of its awareness drive to bring the traditional system of healthcare closer to people & highlight its relevance in modern lifestyles.
During the drive, Vasu Healthcare teams interacted with the citizens and commuters by sharing information on Ayurveda and its role in creating greater awareness of Ayurveda and its relevance to everyday health and wellbeing.
Vasu Healthcare centered its awareness initiative on the thought of ‘Har Ghar Ayurveda’, with an aim to bring the traditional system of healthcare closer to people and highlight its relevance in modern lifestyles.
The activity featured participants carrying placards with messages such as ‘Ayurveda for a Healthier Tomorrow’, ‘Ayurveda, Old Roots, New Energy’ and ‘Proud to be the Voice of Ayurveda’. The messaging was designed to present Ayurveda in a more contemporary and relatable context, particularly for younger audiences, while drawing attention to its continued relevance in everyday life.
Hardik Ukani, Managing Director, Vasu Healthcare, said, “Ayurveda has been an integral part of Indian life for centuries, and it is important to keep its relevance alive for every generation. Ayurveda Day gives us an opportunity to take this timeless knowledge beyond traditional settings and connect directly with people in their everyday lives. Through this initiative, our aim is to take Ayurveda closer to every home, every family and every corner of the world, while encouraging people to embrace Ayurveda as a meaningful part of a healthier way of life.”
Vasu Healthcare launched an awareness drive, taking the message of Ayurveda to the public at 9 key locations across Vadodara. The awareness initiative also aligned Vasu Healthcare’s brand philosophy, ‘VASU – Forever to Take Care’.
