`New Delhi: Zomato, India’s leading food-tech co., partnered with TikTok, world’s leading short-video app, to spread the message and eradicate food wastage, hunger, and malnutrition in India. On its 11th anniversary, Zomato organised a food drive which was conducted across 74 cities in India and 11 countries around the world
The food drive, powered by Feeding India, which is now a part of Zomato, witnessed over 22,000+ volunteers, including Zomans, serve meals to the underprivileged across shelters. TikTok creators also became proud Hunger Heroes for the day to celebrate the evening with the underprivileged, donate food, and promote the cause using their wide following through the platform.
To maximise the impact, the Feeding India team identified various hunger spots, including shelter homes, orphanages, old age centres, and slum schools. Different teams of Zomans and Hunger heroes were allocated to different hunger spots to donate hygienic meals.
“Our long-held mission of ‘better food for more people’ empowers us to target food wastage from different sources and direct them to less privileged parts of our society. This food drive was an opportunity for each one of us to live our mission. Organized by Feeding India, with enormous participation from everyone at Zomato, we were glad that TikTok creators joined us to entertain and participate in this mission”, said Durga Raghunath, Senior VP, Growth – Zomato.
These one lakh meals were made possible with the support of Feeding India’s 200+ partners and Zomato’s restaurant partners who encouragingly came forward to donate the meals, which were then collected and distributed by the volunteers.
Commenting on the initiative, Sachin Sharma, Director – Sales and Partnership, TikTok India said that they are delighted to support this noble cause and are extremely proud of TikTok creators who came forward as ‘Hunger Heroes’ by participating in Zomato’s Food Drive.
“This partnership is a testament to TikTok’s commitment as a responsible technology company by giving a platform to its creators to express themselves to a global audience and spread positive messages on the platform,” said Sharma.
Zomato’s global food drive was conducted in a total of 86 cities across 11 countries: India, UAE, Lebanon, Qatar, Indonesia, Australia, New Zealand, Portugal, Turkey, Philippines, and the USA.