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FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025
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Home Business

ZEE Entertainment Streamlines Technology & Innovation Center for Cost-Effective Structure

India CSR by India CSR
March 29, 2024
in Business
Reading Time: 2 mins read
Punit Goenka, ZEE MD at India CSR Network

Punit Goenka, ZEE MD at India CSR Network

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Restructuring to Enhance Content Creation, Distribution, and Monetization

MUMBAI (India CSR): ZEE Entertainment Enterprises Ltd. (ZEE) has taken strategic steps to revamp its Technology & Innovation Center (TIC). Under the guidance of Punit Goenka, MD & CEO, these measures aim to optimize resources and drive sustained growth for the company.

Pruning the TIC

Based on advice received during the Monthly Management Mentorship (3M) Program, the MD & CEO has pruned the TIC’s structure by approximately 50%. This streamlining ensures a sharper focus on key areas: Content Creation, Distribution, and Monetization. By leveraging technology-led tools, the TIC aims to gain deeper insights into consumer preferences.

FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025 FKCCI Announces India CSR & Sustainability Conference &  Awards 2025
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Viewer-Centric Approach

Punit Goenka emphasized the company’s commitment to creating exceptional content that resonates with viewers worldwide. “We have a huge responsibility to meet the expectations of billions of viewers,” he stated. Achieving this requires a blend of creativity, consumer insights, and futuristic technology solutions. The core TIC team will now concentrate solely on enabling and empowering the content lifecycle.

Key Tenets of Management Approach

The company’s management, guided by the Board chaired by R. Gopalan, adheres to a frugal approach, optimal resource utilization, and a relentless focus on quality content. These principles align with the strategic realignment of the Revenue vertical, now directly driven by the MD & CEO.

The TIC’s changes contribute to a cost-effective structure that maintains competence and productivity, ensuring continued growth.

Long-Term Vision

Under the Board’s guidance, concerted efforts are underway to streamline the organization’s structure and enhance resource efficiencies. ZEE Entertainment remains committed to delivering maximum value to its shareholders while staying at the forefront of content innovation.

(India CSR)

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Tags: Punit GoenkaZEE Entertainment

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India CSR is the largest media on CSR and sustainability offering diverse content across multisectoral issues on business responsibility. It covers Sustainable Development, Corporate Social Responsibility (CSR), Sustainability, and related issues in India. Founded in 2009, the organisation aspires to become a globally admired media that offers valuable information to its readers through responsible reporting.

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