KOLKATA: In a city where mustard oil is more than just an ingredient and deeply connected to everyday cooking traditions, Anjali Gold has officially announced its expansion into Kolkata with a strong focus on food purity, transparency, and awareness against adulteration.
For decades, mustard oil has remained an essential part of Bengali kitchens, known for its strong aroma, authentic taste, and emotional connection with home-cooked food. As conversations around food adulteration and heavily processed cooking products continue growing across India, Anjali Gold believes Kolkata represents one of the most culturally aligned markets for its “Farms to Kitchens” philosophy.
Unlike conventional food brands that focus only on large-scale distribution and advertising, Anjali Gold has positioned itself around educating consumers about what goes into their daily food. The company’s cold-pressed and unrefined mustard oil is produced using traditional Kachi Ghani extraction methods while emphasizing transparency throughout the sourcing and production journey.
The brand’s expansion into Kolkata will make its black and yellow cold-pressed mustard oil variants available through quick-commerce platforms, digital channels, and selected retail outlets across the city.
Speaking about the launch, Aaryan Saxena, CEO of Anjali Gold, said:
“Kolkata already understands mustard oil better than most markets because it has always been part of the culture here. What consumers are now looking for is trust and transparency. Our goal is not just to sell oil, but to encourage people to ask questions about purity, sourcing, and adulteration in everyday food products.”
Anjali Saxena, Food Activist and Founder of Anjali Gold, added:
“Food connects directly with emotions, memories, and families, especially in cities like Kolkata where cooking traditions are so deeply valued. Through our Farms to Kitchens approach, we want people to feel closer to what they consume and more confident about the purity of the products entering their homes.”
Over the past year, Anjali Gold has gained attention for its awareness-driven initiatives around food adulteration, including its AG Fighter movement focused on educating consumers about clean food practices and transparency in cooking essentials. The company has consistently positioned itself around honesty, minimally processed products, and traditional quality methods rather than conventional FMCG-style branding.
The Kolkata expansion marks another important step in Anjali Gold’s growing nationwide movement focused on restoring trust in Indian kitchens while promoting cleaner and more conscious food consumption.
About Anjali Gold
Anjali Gold is an affordable 100% pure Indian food brand. Built on its Farms to Kitchens philosophy, the company promotes food transparency, purity, and awareness against adulteration while encouraging conscious food choices across Indian households.
