NEW DELHI (India CSR): VerSe Innovation, parent company of Dailyhunt and Josh, has introduced SparkStation, a global AI content platform designed to take a production from idea and scripting to final editing, rendering and distribution through one unified workflow.
Unveiled at Film Expo 2026, SparkStation is aimed at studios, production houses, brands, agencies and creators. VerSe said the platform can reduce the cost of producing a 60-second brand film by up to 90%, from Rs. 10–25 lakh to around Rs. 50,000–Rs.75,000. It also claims to compress production timelines from weeks to about 24 hours.
The platform combines story development, casting, location design, storyboarding, shot creation, music, dialogue, editing, captioning and ad-format generation. Its model-agnostic AI layer assigns individual creative tasks to the most suitable underlying AI model.
SparkStation supports production-grade content in more than 60 languages and maintains continuity in faces, expressions, wardrobe, locations and props across scenes. It also offers exports compatible with Adobe Premiere, Final Cut and DaVinci Resolve.
Umang Bedi, Co-Founder and CEO of VerSe Innovation, said SparkStation seeks to remove production cost as a barrier to storytelling. The platform begins beta access on August 29, followed by general availability on October 1 and enterprise API access on November 1.
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