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Home Corporate Social Responsibility

Udaipur grooves to Vedanta Udaipur World Music Festival supported by Hindustan Zinc

India CSR by India CSR
February 9, 2025
in Corporate Social Responsibility
Reading Time: 3 mins read
Udaipur grooves to Vedanta Udaipur World Music Festivalsupported by Hindustan Zinc
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UDAIPUR (India CSR): The Vedanta Udaipur World Music Festival 2025, supported by Hindustan Zinc and the Department of Tourism, Government of Rajasthan, and conceptualized by SEHER, has entered its second day. The festival is free for all, showcasing a blend of Indian and international music across three iconic venues – Manji Ka Ghat (morning), Fateh Sagar Paal (afternoon), and Gandhi Ground (evening). The festival offers audiences a variety of musical traditions and performances from around the world.

This festival transformed Zinc City, Udaipur, into a lively hub of music and culture. This year, in an even grander and more vibrant edition, the festival seeks to honor and revive Rajasthan’s forgotten musical instruments and traditions while celebrating global music cultures.

Udaipur grooves to Vedanta Udaipur World Music Festivalsupported by Hindustan Zinc

The morning began at Manji Ka Ghat, overlooking the City Palace and Jag Mandir, where audiences enjoyed a peaceful start with Rithvik Raja’s soulful Carnatic music. This was followed by Delgocha Ensemble from Iran, who introduced the audience to Persian classical music through the Radif tradition.

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Arun Misra, CEO, Hindustan Zinc said, “This festival embodies our dedication to preserving cultural heritage and fostering community engagement. It celebrates Rajasthan’s rich musical traditions while bringing global music to India, creating a unique fusion of sounds and cultures. By supporting this event, we aim to make diverse music accessible to all, fostering a stronger bond between artists and audiences. The overwhelming response from attendees underscores the unifying power of music across cultures. With an influx of visitors from around the world, Zinc City – Udaipur has transformed into set to become a vibrant hub of cultural exchange, drawing people together to experience the magic of music and tradition.”

Hindustan Zinc has a long-standing commitment to preserving Indian culture. Recognizing the universal appeal of music, the company has launched several initiatives to connect people through this art form. These include the Vedanta Udaipur World Music Festival, Srajan -The Spark (an international music and arts organization that celebrates India’s global artistic presence), and Smritiyaan (celebrating the legacy of the legendary tabla maestro, Oscar nominee and BAFTA awardee Late Pandit Chatur Lal). Beyond music, Hindustan Zinc’s commitment extends to addressing social issues. The Vedanta Zinc City Half Marathon, hailed as India’s Most Beautiful Marathon, due to its picturesque route aims to combat hunger in the state of Rajasthan, also recognized as a global cultural capital. Vedanta Udaipur World Music Festival,in particular, significantly boosts the local economy by attracting a global audience. This free event increases tourism by approximately 10 percent in just three days.

Udaipur grooves to Vedanta Udaipur World Music Festivalsupported by Hindustan Zinc

As night fell, Gandhi Ground set the stage for an electric lineup. Sarangi Orchestra opened with traditional melodies, followed by Kutle Khan, who delivered a rhythmic Rajasthani folk performance. Ziskakan from Réunion Island introduced Creole influences, blending African, Asian, and European sounds. Euphoria, one of the night’s most awaited acts, had the audience singing along to their Hindi rock anthems. The day closed with Romano Drom from Hungary, whose high-energy Gypsy music brought together Indian and modern styles, ending the evening on a high note.

Sanjeev Bhargava, Founder-Director, SEHER, said, “This festival takes a year of planning, with every detail carefully thought out to ensure we create a unique experience for the audience each year. Every element, from the artist to the stage decor, is designed meticulously to blend the music with the natural rhythms of a city like Udaipur.”

With two days of extraordinary performances completed, the Vedanta Udaipur World Music Festival now moves into its final day, promising more unforgettable musical experiences. Audiences can look forward to another diverse lineup featuring artists from around the world across Udaipur’s stunning venues.

Stay tuned for a grand finale that will bring this celebration of global music to a spectacular close.

(India CSR)

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