India: World’s leading short video platform, TikTok is mobilising the TikTok community of creators to create awareness on social issues including education, youth & women empowerment, wildlife conservation and WASH (water, sanitation & hygiene).
As a part of ‘TikTok For Good’ programme, this long term initiative will help TikTok to recognise its commitment and contribution towards India’s creative economy as a content platform for social good.
TikTok has partnered with social enterprises, Josh Talks, and MASH Project Foundation to undertake its programmes.
As a part of this collaboration, TikTok will be conducting workshops with various NGOs in the country.
The first workshop concluded in Delhi on 15 Jul which saw participation by over 80 Non-Governmental Organisations (NGOs) from different sectors.
The NGOs were educated on fundraising mechanisms and how to drive connections with potential donors. NGOs were also taught how to efficiently used social platforms to disseminate information on critical issues, generate support and foster cooperation across the communities.
“We strive to contribute to the growth of India’s creative economy,” Nitin Saluja, Director, Public Policy at Tik Tok India said.
“We would also like to make an effort that can nudge the social consciousness of our users into becoming responsible individuals of society,” he added.
TikTok along with Josh Talks and MASH Project Foundation aims to empower NGOs across sectors.
Social impact can be created by uplifting even the smallest fragments of the society and TikTok allows us to reach out to users/creators across the length and breadth of the country, Supriya Paul, co-founder at Josh Talks said.
As part of the partnership, TikTok will be leveraged to share content on the targeted issues through infographics and creative images and videos.