In June this year, when addressing the joint sitting of Parliament, the President of India, Ram Nath Kovind said, “India had joined the league of countries with the most number of startups in the world.” The government’s ‘Startup India’ initiative aims to foster entrepreneurship and promote innovation by creating an ecosystem that is beneficial to the growth of budding entrepreneurs.
However, social startups in India haven’t been successful in attracting investors compared to technology startups. Plus, the number of social startups pales in comparison to the number of technology ones, as according to Nasscom in 2018, there were up to 7,700 tech startups in India, while social startups were just more than 400 but growing at more than 20 per cent year-on-year. Access to funding, equity and debt are the biggest challenges, which can be partly remedied by better informed and trained entrepreneurs
Helping to get them business ready to win and seek opportunities, is new business book, The PR Knowledge Book, which gives businesses, entrepreneurs and start-ups the framework and direction to communicate at a more personal level; to build stronger emotive connections with their audience. This book empowers Indian brands to become more personable and distinctive.
The PR Knowledge Book, written by multi-award-winning public relations and media expert, Sangeeta Waldron uses her international client case stories and insights. The book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. Written in an easy style, packed with powerful tips and proven tools. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
The book has received advance praise from industry leaders world-wide. Below are a few of the endorsements:
Julia Hobsbawm, OBE, Editor-at-Large, THRIVE Global and author, Fully Connected: Social Health in an Age of Overload says, “Knowledge is power and this book is powerful knowledge. Clear, direct and creative: it explains the digital landscape of PR for practitioners and clients alike.”
Professor Jonathan A.J. Wilson PhD,Partner at Dragonfly Black, LinkedIn Top Voices Award Winner says, “Sangeeta is a seasoned PR professional and her wisdom is captured within this book. It’s just what the doctor ordered!”
Dr. Harbeen Arora,Founder, BIOAYURVEDA and Women Economic Forum, India says, “I greatly welcome this book that helps us reimagine PR as ‘People Relations’, a vital tool for empowering brand and business creation in a connected world.”
Asian Voice Newspaper, UK and Europe’s leading Asian newspaper says, “If PR has always baffled you, then this is the book to read. Written in an easy style with lots of examples. It will become your best-friend.”
About the Author
Sangeeta Waldron has over two decades’ worth of publicity, branding, communications, crisis management, media, and social media experience. She started out her career writing speeches for a previous UK prime minister and cabinet ministers, and has also worked at the top level for big, powerful global brands, which includes global communications director for the Economist Group; working for The Times Education Supplement; the Mayor of London; World Health Organization; Cass Business School; and charities such as Breast Cancer Campaign. She is also an award-winning journalist, specializing in sustainability and corporate social responsibility.
Today, she runs her own successful London-based PR agency, Serendipity PR & Media Ltd – www.serendipitypr.co.uk and is also contributing global editor for India CSR Network.
For more information about the book, ISBN numbers and price visit the publisher, BEP visit: https://www.businessexpertpress.com/books/the-pr-knowledge-book/