Delhi-based D2C brand built on made-to-order fit, protection, and design now serves 60,000+ customers across India
NEW DELHI: Partspick, a New Delhi-based D2C brand specializing in premium iPhone cases, today announced it has crossed 1,00,000+ cases sold, with a growing base of 60,000+ customers across India and delivery reach spanning 26000+ pincodes nationwide. The milestone marks a significant point of growth for the founder-led brand, which has built its identity around a simple premise: a phone case shouldn’t force a trade-off between protection and design.
Founded by Palash Pal and Ayush Chaudhary, Partspick entered a crowded phone-accessories market with a specific gap in mind. Most cases available to Indian consumers fall into one of two categories — inexpensive but flimsy, generic covers, or premium imported cases priced well beyond what most buyers are willing to spend on an accessory. Partspick was built to close that gap: cases that are made-to-order for each exact iPhone model, ensuring precise camera and port alignment, at price points between roughly
₹599 and ₹1,199.
The made-to-order model has become central to the brand’s customer trust. Rather than manufacturing generic cases sized to fit a broad range of devices — a common industry shortcut that leads to loose fits, misaligned camera cutouts, and blocked sensors — Partspick produces each case specific to the buyer’s exact iPhone model, from iPhone 7 through the latest iPhone 17 series.
Growth in Numbers
- 1,00,000+ cases sold since launch
- 60,000+ customers served across India
- 26000+ pincodes reached through nationwide delivery
- Dispatch within 24 Hours of order confirmation, delivery within 2–5 days
A Catalog Built Around Fit, Protection, and Personality
Partspick’s catalog spans several distinct product lines, each targeting a different buyer need — from everyday drop protection to gifting to self-expression:
- Shockproof Armored Case — Reinforced corner bumpers engineered for impact absorption, positioned as an affordable alternative to costly screen repairs for frequent droppers.
- Sports Design Luxury Matte Case with Leather Grip — A matte, anti-slip finish paired with a leather-textured grip panel; the brand’s top-rated case by customer reviews.
- Leather Finish Case (Single & 3-Pack) — PU leather-finish exterior with anti-fingerprint coating; the 3-pack bundle has become a popular gifting product, letting buyers rotate between three colors.
- 3D Fluorescent Colour-Changing Case — A novelty design with a glow/color-shift print effect, growing quickly among younger buyers looking for a case with personality.
- iPhone Premium Converter Case — Gives older iPhone models the visual profile of the latest iPhone 17 Pro Max, letting customers refresh their phone’s look without upgrading the device.
Why Made-to-Order Matters
Fit is one of the most common complaints leveled at budget phone cases in India — camera cutouts that sit slightly off, buttons that feel mushy or don’t align, and charging ports that need extra force to plug into.
These issues typically stem from manufacturers producing a single case mold across multiple similarly-sized phone models to cut costs.
Partspick’s production model works differently: each case is manufactured specifically for the exact iPhone model ordered, with camera cutouts, button placement, and port access adjusted per device. The company states this is a deliberate trade-off — made-to-order production takes marginally longer than pulling a generic case off a shelf, but results in a tighter, more precise fit that the brand considers core to its product promise.
Built on Repeat Trust
With 60,000+ customers accounting for over 1,00,000 cases sold, Partspick’s order data points to meaningful repeat purchasing — customers returning for a second case, whether to switch styles, upgrade devices, or gift to friends and family. For a category often driven by one-time, price-led purchases, the brand views this repeat behaviour as validation that its combination of fit, durability, and design is resonating with buyers beyond a single transaction.
In Their Own Words
“We started Partspick because we understand what it means to protect something personal. For most people today, the iPhone isn’t just a device — it’s the most personal, most valuable thing they carry every day. Every photo, every memory, every conversation lives in it. We built Partspick because we love helping people protect the thing that matters most to them, without making them choose between protection and looking good.”
— Palash Pal & Ayush Chaudhary, Founders, Partspick
Looking Ahead
With this milestone, Partspick plans to expand its product catalog further and deepen its delivery network across India, while continuing to invest in the made-to-order production process that has driven customer retention. The brand aims to remain a go-to choice for buyers who want a case that fits precisely, protects reliably, and reflects their personal style — all without the premium price tag typically associated with imported accessory brands.
About Partspick
Partspick is a New Delhi-based D2C accessories brand offering premium, made-to-order iPhone cases that combine protection and design. Founded by Palash Pal and Ayush Chaudhary, the brand has sold over 1,00,000 cases to 60,000+ customers across India. Partspick offers shockproof, leather-finish, matte, luxury, and novelty case designs across iPhone models from iPhone 7 through the latest iPhone 17 series.
