BENGALURU: Rotary Bangalore Palmville, launched The Pink Express, a mobile breast cancer screening centre equipped with breast cancer screening equipment.
This is an initiative by Rotary Bangalore Palmville supported by Sakra World Hospital, a leading Hospital of the city. The vehicle will be used for conducting awareness and screening camps for the underprivileged free of cost.
While the Rotary is funding all the medical equipment for the Pink Express, Sakra Hospital is providing the doctors and medical technicians to conduct these camps. This is an initiative as a part of Rotary International’s global focus on Healthcare.
Ritesh Goel, President – Rotary Palmville informed that the the technology being used in the Pink Express for screening is based on Thermal Imaging. This is a No Touch No Pain process encouraging more women to undergo this test and hence create a bigger social impact.
Takashi Maki, MD of Sakra World Hospital says, said “Breast Cancer is the killer among women. This initiative is focused on Awareness Building and Early Detection leading to higher survival rates”
Soumitro Ghosh, Program Director- Rotary Palmville say, “The Pink Express will travel to parts of Rural Bangalore, Karnataka and Tamil Nadu to do the camps. Technology can detect abnormalities even below the age group of 40 years which is very relevant, has a growing incidence rate of Breast Cancer in the younger population”