First phase gives more than 400 MICA students hands-on access to Komerz OS, AI-powered commerce technology, live business datasets and real-world commercial decision-making.
AHMEDABAD, INDIA / LONDON, UK: MICA, India’s premier institute for strategic marketing and communications and Komerz, the UK-headquartered company building AI-powered infrastructure for global commerce, have announced a strategic partnership to equip the next generation of marketers with the skills needed to succeed in an AI-driven commercial landscape.
The collaboration will see Komerz’s AI powered operating system, Komerz OS embedded into MICA’s academic ecosystem. In its first phase, more than 400 students will gain hands-on access to enterprise-grade AI tools, live business datasets and real-world commercial decision-making environments. Students will build practical experience across brand strategy, consumer intelligence, omnichannel commerce, marketplace strategy, retail media, revenue growth management and commercial analytics.
As AI reshapes how organizations build brands, engage customers and make commercial decisions, employers are increasingly looking for graduates who can combine creativity with data, technology and commercial understanding. The partnership aims to bridge the gap between traditional marketing education and the practical skills businesses increasingly require.
The programme, reflects a broader shift across the marketing industry. Functions that have traditionally operated independently including creativity, consumer research, analytics, media and commerce, are becoming increasingly interconnected through technology. As a result, organizations need marketers who can think across disciplines, combining creative thinking with commercial strategy, data and performance to drive business growth.
For more than 35 years, MICA has helped shape the future of marketing education through its interdisciplinary approach to creativity, consumer insight and strategic thinking. The partnership with Komerz builds on that legacy by bringing enterprise AI and commercial decision-making into the learning experience, ensuring students graduate with practical experience of the technologies shaping the future of the profession.
Dr Jaya Deoras Deshmukh, Director of MICA, said, “Throughout its history, MICA has evolved alongside the marketing profession, continually adapting our curriculum to prepare students for what’s next. AI represents the most significant transformation our industry has experienced in a generation, changing not only the tools marketers use, but the skills organisations now expect. Komerz is at the forefront of that transformation, and by bringing Komerz OS into our learning environment we’re giving students direct exposure to the technologies, data and commercial decision-making that are increasingly shaping business today.”
Founded in the UK in 2023, Komerz developed Komerz OS to help brands make faster, smarter commercial decisions. By connecting data, intelligence and execution across the commercial value chain, the platform enables organisations to improve consumer targeting, optimise channel performance, forecast demand and support market expansion.
Ramesh Krishnamurthy, Founder & CEO, Komerz, said,”This partnership is designed to educate and develop the marketers of tomorrow by bringing together creativity, sales, marketing, commercial strategy, supply chain and artificial intelligence within a single learning platform. Marketing is no longer a collection of disconnected disciplines – it is an intelligent commercial system. MICA’s graduates will leave equipped to build brands, fluent in a commercial lexicon to drive growth and lead commercial transformation from day one.”
Beyond the classroom, MICA and Komerz will also collaborate on joint research, executive education, industry publications, innovation programmes, conferences, internships and thought leadership initiatives designed to strengthen collaboration between academia and industry.
About MICA
Founded in 1991, MICA (formerly Mudra Institute of Communications, Ahmedabad) is India’s premier institution dedicated to Strategic Marketing and Communications. Renowned for its interdisciplinary approach, MICA combines creativity, consumer understanding, strategy, technology and business to develop leaders for the marketing and communications industry. Through academic excellence, research and industry engagement, MICA continues to shape the future of marketing education.
About Komerz
Komerz is building the intelligence infrastructure for global commerce. Headquartered in the UK with operations across Europe, North America and Asia, Komerz integrates strategy, creativity, AI, data, omnichannel commerce and distribution into one connected commercial ecosystem. Through Komerz OS and its specialist businesses across commerce, analytics, brand strategy and market expansion, Komerz enables organizations to build brands, accelerate profitable growth and scale intelligently across global markets.
