ASSAM (India CSR): The Chola Foundation, in collaboration with Smile Foundation,undertook a flood relief intervention to support communities affected by the recent floods in Assam.The initiativecovered 10 flood-impactedregionsacrossthe state, benefitting over 1,250 families.It focused on addressing the dailyessentialand hygieneneeds of affected families through the distribution of dry rations, hygiene kits, and essential supplieswithparticular attention to women, children, elderly people and people with disabilities.
The relief effort was planned in coordination with local authorities and community leaders to ensure that assistance reached the most affected communities. Chola employees from Assam actively volunteered on the ground, supporting the distribution of relief supplies while adhering to safety protocols and guidelines advised by district authorities.
Ravindra Kumar Kundu, MD & CEO, Cholamandalam Investment and Finance Company said, “Assam has been severely affected by floods, disrupting the lives and livelihoods of thousands of families. At Chola, we remain committed to standing by communities in times of need. The flood relief intervention in Assam, in partnership with Smile Foundation, is an effort to provide timely and essential support to families affected by the floods and helping them navigate this difficult period. We are encouraged to see our employees actively contributing on the ground, reinforcing our commitment to meaningful community engagement and collective action”.
Through this initiative, Chola Foundation reaffirmsits commitment to enabling timely, meaningful support to vulnerable communities during times of crisis.The initiative underscores Chola’s commitment to responsible corporate citizenship and its continued efforts to create a positive and sustainable social impact.
