MUMBAI: Mercedes-Benz India, luxury automobile brand, today reinforced its commitment towards society by using the power of sports to bring about a change amongst the underprivileged children.
With the help of Mercedes-Benz India; Laureus Sport for Good supports OSCAR, YUWA, Naz Foundation and Slum Soccer have aimed of using sport as a tool to overcome violence, discrimination and disadvantage.
Fostering its association with Laureus Sport for Good for the second year, Mercedes-Benz India will fund developmental programmes for two new NGOs- Naz Foundation and Slum Soccer. In addition MercedesBenz India will continue to fund existing Laureus-supported partners Oscar Foundation and YUWA.
Strengthening its association with India, Laureus Sport for Good has announced Indian cricket star Yuvraj Singh as a Laureus Ambassador, who will provide inspiration for a positive change, by helping young people understand the true value of sport.
Laureus Sport for Good supports children and young people, using the power of sport to help them overcome violence, discrimination and disadvantage, proving sport’s ability to change the world. The global organisation supports more than 100 programmes in 35 countries.
Laureus Ambassador Yuvraj Singh, commented, “I’m a firm believer in the power of sport and its incredible ability to change lives, it changed mine and I’m looking forward to helping Laureus in their goal to improve many more in the future.”
Taking pride in the efforts of this association Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “If steered by leaders with the right intent and attitude, sport can be a positive, character-building experience for the youth of a country. By taking this association forward with our global partner Laureus Sport for Good Foundation, we intend on pursuing our brand philosophy with greater rigour by using the power of sports as a social development tool.”
Andy Griffiths, Global Director at Laureus Sport for Good, commented, “We now have the opportunity to support more fantastic programmes here in India, using sport to support children, particularly girls, to go further in education and play a full role in their communities.”