India CSR News Network
MUMBAI: Kansai Nerolac Paints Ltd., one of India’s leading paint companies is joining hands with their dealer partners to organise a Cyclothon which will see the participants peddling away in 40 cities.
The event, which will witness participation from 8000 people across the country, will have Team KNP and dealers, contractors, painters associated with Kansai Nerolac cycle over a stretch of 3 Km in each city.
The cyclothon will be flagged off from a local govt. aided school and post the race the participants will help paint the school over incorporating inspiring messages and colourful designs.
Speaking about the event Anuj Jain, Director, Decorative Kansai Nerolac Paints said, “Nerolac pioneered and remains committed to Healthy Home paints in India. In addition to our product range we have been promoting ‘Healthy Homes’ as a concept by encouraging consumers to make healthy choices. Simultaneously we have are constantly working towards improving the performance of our offerings.
The Cyclothon marries all these connected objectives. It is a fun event where people make time to gather together as a community and champion health. This event brings both ‘Swasth’ or health & ‘Swachhata’ or cleanliness into focus.”
Given the strong emergence of aesthetic nuances in daily lives amidst the ever increasing concern for a safer environment, Nerolac stands for embracing everything that’s beautiful around us yet in a responsible manner to ensure we give back to our planet more than we take from it, thus leaving a rich legacy for our future generations.”
Senior officials from Madhya Pradesh Police will be involved in the events at Bhopal and Indore.
With a rich heritage of over 90 years in the paint industry, Kansai Nerolac Paints is one of the largest paint companies in India and the leader in industrial segment. A wholly owned subsidiary of Kansai Paints; that ranks in the top ten paint companies worldwide, Kansai Nerolac manufactures a diversified range of products ranging from decorative paint coatings for homes, offices, hospitals and hotels to sophisticated industrial coatings for industries.
Kansai Nerolac has established itself as a leader in product innovation with its initiatives including no added lead, Low VOC and HD finishes with brands like Impression & Excel. Through its product portfolio and customer awareness campaigns to promote environmental sensitivity, KNPL is trying in its own way to gift a sustainable future.