Joint Initiative Campaign DAAN Creates Awareness on Organ Donation in Tamil Nadu

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The awareness campaigns were conducted for a period of one month in the month of February 2012, in the form of face to face interactive session with experts, through posters, banners and mailers.

CHENNAI: “DAAN – Donate Organ, Donate Life” is a joint initiative campaign by HCL Technologies Ltd, APOLLO Group of Hospitals, Chennai Police (including Traffic), Indian Medical Association, Cadaver Transplant Programme – Govt. of Tamil Nadu and MOHAN Foundation. In phase-1 of the campaign, it is aimed at creating awareness on Organ Donation to all employees, involving their family members and supply chain and gives an opportunity for each individual to pledge as Organ Donors.

The awareness campaigns were conducted for a period of one month in the month of February 2012, in the form of face to face interactive session with experts, through posters, banners and mailers. Also leveraging the power of digital medium and social media, the campaign was further strengthened. To wrap up the first phase of the campaign there would be one day of pledging campaign where employees from each partner organization would pledge as organ donors.

The pledging day will be on 29th of February 2012, where employees, family members, supply chain staffs and other stake holders from HCL Technologies Ltd, Apollo Group of Hospitals, Chennai Police and Indian Medical Association would be pledging to donate their organs. The awareness session for the DAAN is being supported by Cadaver Transplant Programme- Govt. of Tamil Nadu and MOHAN Foundation.

In our country with more than a billion Indians, we are able to give life only to few thousands through organ donation. While we have more than 150000 Kidney failure Indians waiting for kidney donation roughly 3500 are supported, for 100000+ requiring liver transplantations only 0.01% and less than 1000 are supported for heart transplantation.

Demand of giving life is not met because of the myths and lack of awareness. Through project DAAN we can demystify the myths, enhance awareness, promote organ donations and PLEDGE!

After the successful completion of the phase-1, the vision for DAAN team is to take this awareness campaign to like-minded organization and people in the society thereby emulating the message to all the citizens. Further with a wish of creating a National organ Donation Pledge day and a massive Organ Donation database for India, the DAAN team would take this noble message of Organ Donation to all in the second phase. DAAN team has planned for a dissemination function in the month of March to announce the results of the campaign and explain the future plans of the DAAN project.

Gift A Life is a unique initiative supported by the Apollo Institute of Transplants to encourage people to pledge their organs and save countless lives in the process. The mission of Gift A Life is to ensure that no person in India dies for want of an organ. This public awareness initiative was started in 2010 with the aim if bringing together information and awareness on the issue of organ donation and at the same time connect doctors, citizens, hospitals.

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