AI adoption, in particular, enables you to improve your targeting by analysing where your potential customers come from, what relevant interests they display on social media, and what age or gender groups you should target
Once confined to the realm of scientific research, artificial intelligence is now rapidly infiltrating the eCommerce industry as an indispensable tool for many businesses. When it comes to the eCommerce industry, artificial intelligence revolves around the concept of algorithms and learning technologies, which serve as the foundation for automation and so much more. AI enables today’s online retailers to provide an exceptional customer and user experience in eCommerce while also making intelligent business decisions based on customer data. Companies use AI to gain better analytical insights, make more accurate customer recommendations, cut operating costs, and stay ahead of competitors. As technology advances, more and more businesses rush to adopt it and capitalise on the newly available opportunities.
Using artificial intelligence to generate accurate product recommendations is one of the most beneficial applications of artificial intelligence in eCommerce. An AI system can analyse data from previous purchases, page visits, wishlists, clicks, searches, and other parameters to recommend the right products at the right time. These insights assist online retailers in custom product recommendations and provide a uniform user experience across all devices and channels.
Forecasting and analytics
Artificial intelligence can assist you in making more informed decisions. It is used by businesses to generate more accurate forecasts for sales, inventory management, and marketing outcomes. AI adoption, in particular, enables you to improve your targeting by analysing where your potential customers come from, what relevant interests they display on social media, and what age or gender groups you should target. Furthermore, the technology allows you to increase lead generation by identifying customers who are already doing business with your competitors and marketing to them specifically.
Online stores are now available on multiple channels and are open 24 hours a day, seven days a week. This frequently necessitates some form of automation. With AI, eCommerce businesses can automate everything from promoting new products across multiple channels to synchronising sales, identifying high-risk transactions, and rewarding loyal customers, among other things. Chatbots that are automated allow eCommerce owners to focus on more complex requests.
Visual and voice search
The use of voice search in online shopping platforms has increased as a result of artificial intelligence. It has completely altered the way customers search for products. It has enabled customers to have a speak-browse-purchase shopping experience online, reducing the friction associated with online shopping. Visual Search is the next important thing in the eCommerce industry that is powered by AI. It is easier to find similar products with images rather than writing the text. It has shortened the time between product search and discovery for consumers, allowing them to find more accurate and desired matches in less time.
(Nidhi Aggarwal, Founder at SpaceMantra)
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