MUMBAI / NASHIK (India CSR): This Labour Day, Bharat Intelligence announced that more than 2,000 tribal agricultural workers have earned over ₹500 in average net income for each day worked through its Phala platform in its first six months of operations.
Through its Phala labour platform, the company has aggregated labour demand across Nashik’s grape belt, helping over 2,000 tribal workers access a more reliable work pipeline. This replaces their historical dependence on informal networks, uncertain wages and last-minute farm calls.
Bharat Intelligence organises farm work from end to end: identifying workers, verifying their details, mapping their skills, training them, assigning them to farms, tracking work and enabling timely payments. For workers, this means advance visibility of work, daily wage clarity, uniforms, identity cards, proof of work and a growing record of their skills.
One hundred percent of workers deployed through the platform so far come from tribal communities, many of whom migrate seasonally. The company’s model is designed to make that migration more organised, with clearer work schedules, better deployment planning and stronger income visibility.
“On Labour Day, we want to recognise the invisible workforce that keeps Bharat alive,” said Azhaan Merchant, Co-founder and CEO, Bharat Intelligence. “India’s 140 million agricultural labourers deserve more than informal, uncertain work. Our commitment is to build a better way of organising farm work so they get planned jobs, fair earnings, recognised identity and dignity.”
This commitment aligns with a larger principle: India’s agricultural growth must rest on the safety and fair share of those who labour, moving beyond basic welfare to treat workers as skilled professionals.
“India built digital rails for payments, identity and commerce. Rural labour now needs its own operating layer,” said Gourav Sanghai, Co-founder and CTO, Bharat Intelligence. “Our ambition is to make agricultural work in Bharat reliable for farmers and dignified for workers, at scale.”
For farmers, Bharat Intelligence provides access to trained labour during time-sensitive crop operations such as pruning, canopy management and harvesting. For workers, it creates a path from irregular daily-wage work towards more planned, recognised and reliable employment.
Bharat Intelligence has expanded beyond Nashik into Pune and Jalgaon, and has recently launched its second crop vertical in banana. Over the next decade, the company aims to organise work opportunities for 1 million rural workers across multiple crops and districts.
(India CSR)
