UDAIPUR: On World Environment Day, Hindustan Zinc has launched a unique initiative Zinc Eco Buddies – a virtual platform where anyone can click and take a green pledge and Hindustan Zinc will plant a tree on ground in their name. This plantation drive is a step toward protecting & preserving ecological balance of nature around us.
Arun Misra – CEO Hindustan Zinc said, “The vision of building a cleaner, greener and more resilient economy is now possible if we follow the 7R principles (Rethink, Refuse, Reduce, Repurpose, Reuse, Recycle, Rot) and augment our efforts towards restoring the ecosystem through investments that are aligned with creating long term impact on environment. We are pleased to launch Zinc Eco Buddies – a virtual plantation portal for everyone where we aim to plant 1 lakh trees through this initiative as a part of our vision of 1 million plantation by 2025.”
Furthermore, Vedanta Group as part of the Vedanta Cares Green Cover initiative has also pledged to plant more than 1 million trees across the company’s business locations. The plantation drive is an expression of gratitude for the countless gifts we receive from Mother Earth.
The company has already planted around 1.2 lakh trees in 2020-21 and is guided by zero harm, zero waste and zero discharge.
Vedanta is committed to substantially decarbonize its operations by 2050, after voluntarily pledging to move towards carbon-neutrality earlier this year. Vedanta is also focused on effective water management and has saved 7.5 million cubic metres of water over the past three years.
The company plans to substantially reduce waste generation with a total waste recycling at 94%.
In the current COVID scenario, Zinc Eco Buddies initiative offers a simple & innovative solution of virtual portal to register on its microsite for plantation. Hindustan Zinc has rolled out this initiative across its business locations and will plant a sapling on-ground in the name of requestor. This is an open platform for all employees, business partners, stakeholders and anyone can raise a plantation request as the process is free of cost. The saplings planted will be native species and drought tolerant in nature.
Requester will get an acknowledgement mail/SMS and an e-certificate of participation in this initiative. Also, once the plant will be planted on ground, he will be updated periodically on the growth of his/ her plant. Also, through the Geo tagging, he/she can visit the plantation area through Google Earth or any Map App.