National (IndiaCSR): Greenply Industries Limited, one of India’s largest interior infrastructure brands with over 30 years of experience in manufacturing a comprehensive range of plywood, block boards, decorative veneers, flush doors, and other allied products, places a significant emphasis on the health and safety of its local community of carpenters and contractors. Showing care and responsibilities towards the environment and its stakeholders is one of key brand ethos of the organization and Greenply has been regularly undertaking various initiatives for the same, be it product innovation on zero emission (E-0) or programmes on health and wellbeing for its stakeholders. Greenply believes that the contractors’ and the carpenters’ community are an integral part of this industry, and it has undertaken various initiatives towards the betterment of the community by recognizing their relentless contribution in this sector.
The E-0 product innovation of Greenply is also largely directed towards health and wellbeing of the carpenters and contractors. As they spent most of the time with plywood during its application for interiors, the community is mostly exposed to harmful emission gases from the material and are prone to various health hazards. The zero-emission plywood (E-0) provides safety to the community by reducing formaldehyde emission to zero. The E-0 innovation has reached over 1 million households and Greenply continues to build on the awareness amongst its stakeholder through multiple touch points. As an effort towards environment sustainability, Greenply has successfully acquired the FSC® – FM (Forest Management) Certification from Forest Stewardship Council (FSC®) for its plantations in Tizit, Nagaland. This certification addresses to maintain ecological harmony and provides an assurance to consumers that the products they purchase is sourced sustainably.
Greenply strives to make a difference in the lives of the contractor community through the implementation of various CSR programs that have helped make positive impacts mainly in the areas of healthcare, education, and social relief. Greenply has been a consistent advocate for the health and well-being of its partners and conducts regular health screenings and eye examination camps. The health check up camps includes height, weight, blood pressure and sugar detection. Special focus is also given on the respiratory system during the health screenings. The camps also provide overall health tips from registered medical practitioner and healthy food kits to all invitees. In this year, around 600 people have benefited from the health camps and Greenply targets to provide the health facilities to around 1500 carpenter / contractor community.
For the safety of its employees, Greenply offers its contractor partners accident insurance coverage of INR 4 lakhs through leading insurance partner. This is one of the largest social welfare schemes offered in the wood panel sector for the contractor community. In addition, the Mobile Medical Van (MMV) is equipped to offer diagnostic, medicinal, curative, referral, and counseling services to rural carpenters and contractors. Greenply has also made a considerable additional contribution to the Friends of Tribals Society (FTSEkal)’s Abhiyan movement, which supports the education of tribal and rural children.
Speaking about the initiative, Sanidhya Mittal, Joint Managing Director, Greenply Industries, said, “”At Greenply, we’ve always believed in sustainable growth and valued those who make it possible. We believe it is our responsibility to provide opportunities and support to the carpenters and contractors affiliated with Greenply throughout India so that they may continue to strive and advance. Bringing attention to the contributions of the carpenter community and their hard work by providing them with medical, educational, and other support is consistent with our core values of care and inclusive growth.”
Additionally, Greenply also conducts another initiative, Green Samriddhi, which is a relationship programme for the contractor and the carpenter community. Under this program, Greenply undertakes regular upskilling training programmes for the workforce in partnership with Furniture & Fittings Skill Council (FFSC) and assists in providing digital interventions for driving business. The programme provides internships and scholarship to the children of carpenters as a part of family upliftment initiatives. For their own and work force protection, Greenply offers accidental insurance cover to the community as well. Cash prizes are also awarded under this initiative. Greenply’s loyalty programme is more than a monetary incentive; it focuses on the overall satisfaction of its partners by instilling pride in their accomplishments.
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