Google has generated over 83% of total revenues from the display of ads online in 2019, its annual report reveals.
It has built a world-class ad technology platform for advertisers, agencies, and publishers to power their digital marketing businesses.
People access the Internet through a growing variety of devices such as desktop computers, mobile phones, smartphones, laptops and tablets, video game consoles, voice-activated speakers, wearables, automobiles, and television-streaming devices.
“We aspire to give everyone the tools they need to increase their knowledge, health, happiness, and success.” It said.
Google has developed technologies that make customised ads more difficult or that block the display of ads altogether and some providers of online services have integrated technologies that could potentially impair the availability and functionality of third-party digital advertising.
The goal of advertising products is to deliver relevant ads at just the right time and to give people useful commercial information, regardless of the device they are using.
“We are focused on continually innovating in areas where technology can have an impact on people’s lives.” Google said.
It also provide advertisers with tools that help them better attribute and measure their advertising campaigns. Google advertising solutions help millions of companies grow their businesses, and offers a wide range of products across devices and formats, which generate revenues primarily by delivering both performance advertising and brand advertising.
“Failing to provide superior value or deliver advertisements effectively and competitively could harm our reputation, financial condition, and operating results.”, added report.
Google’s businesses face changing technologies, shifting user needs, and frequent introductions of rival products and services.
“Our business is affected by seasonal fluctuations in internet usage, advertising expenditures, and underlying business trends such as traditional retail seasonality.”, company said.
The Internet is one of the world’s most powerful equalizers, capable of propelling new ideas and people forward.
Google has a mission to organise the world’s information and make it universally accessible and useful is as relevant as it was founded in 1998.