Oxigen Wallet ties up with WWF-India to commemorate World Wildlife Week and Joy of Giving week, Selected participants to get signed New Zealand Oxigen Black Caps Cricket team merchandise
India CSR News Network
NEW DELHI: Oxigen Wallet and WWF-India have partnered this World Wildlife Week to encourage people to contribute towards conservation of the planet and all the biodiversity it supports. As part of this association, Oxigen and WWF-India have launched the “Save the Planet” campaign through its apps, websites and social media platforms from 03rd – 15th October 2016, encouraging users to make donations to support the conservation initiatives of WWF-India using the Oxigen wallet. At the end of the campaign, 10 lucky participants will be gifted autographed merchandise by the New Zealand cricket team.
The joint campaign, commemorating both the World Wildlife Week and Daan Utsav, India’s ‘festival of giving’, asks people to not only make donations to support WWF-India but also make planet-friendly choices in their everyday lives, reducing their impact on the planet. It aims to build awareness in people about the need for conservation and the effort that people can make in their daily lives to leave behind a greener planet for future generations.
Commenting on the tie-up, Ankur Saxena, CEO, Oxigen Wallet said, “We are delighted to contribute for the ‘Joy of Giving Week’ by joining hands with WWF. Oxigen has always shown gratitude towards such opportunities where we can, in whichever way possible, contribute to save the planet. This is a great opportunity for us as a society to come forward and donate for the cause of protecting our future. As an appreciation towards this noble cause New Zealand cricket team has also extended their support.”
Speaking about the partnership, Himanshu Pandey, Director, Marketing and Communication, WWF India said, Partnerships like these allow us to reach out to a large audience online and help build awareness about nature and the need to conserve it. The support of organizations like Oxigen Wallet only re-instills our faith in the power of collaboration and the need to come together as a constituency to make a positive impact. Together, it is possible.”