Dabur joins WE CARE: Waste Efficient Collection & Recycling Project


NEW DELHI: Moving forward on its commitment towards a Greener Planet for future generations, India’s largest Science-based Ayurveda major Dabur India Limited has decided to form a consortium with other responsible organizations to collect and help recycle plastic waste materials for the Energy Plant of East Delhi Municipal Corporation, Ghazipur, Delhi.

This is also part of India’s first mega Environment Protection initiative called WE CARE: Waste Efficient Collection & Recycling.

As a Responsible Corporate Citizen, Dabur has always been recognised for its commitment towards sustainability and ecological responsibility. Being sustainable is all about maintaining a perfect equilibrium between Environment, Economy and the Society.

“At Dabur, our endeavour has always been to maintain the perfect harmony between nature and mankind while we go about our business of delivering the best nature-based solutions for the everyday health and personal care needs of our consumers. Taking forward our commitment towards the environment, Dabur has committed to implement the new Plastic Waste Management (PWM) Rules 2016, which requires producers to work out the modalities for an effective waste collection system, for collecting back the plastic waste generated due to their products, based on the Extended Producers Responsibility (EPR) principle,” Dabur India Ltd V-P (Manufacturing) Rajeev Ranjan said.

The consortium has been formed to strengthen the collection, segregation and processing/recycling of Multi-Layered Plastic (MLP) waste. This joint initiative is being implemented by Indian Pollution Control Association (IPCA), a Delhi-based NGO duly guided and supported by Central Pollution Control Board (CPCB).

Under India’s 1st EPR consortium, Dabur is part of processing the first batch of collected waste of MLPs at the Waste-to-Energy Plant of East Delhi Municipal Corporation, Ghazipur, Delhi.

Ranjan said, “Sustainability is a part of the Dabur DNA. It is at the heart of our operations and also embedded in our products. Every action at Dabur is a step towards a sustainable future. This project is one such step forward in this direction. We feel organizations like Dabur must come forward to promote the Government’s Policies and support such initiatives in every possible way.”

“This is our first step towards Plastic Waste Management under the Extended Producer Responsibility (EPR) framework, and this will soon be extended expend to eight more major cities of India,” Dabur India Ltd V-P (HR) Partho Ganguly said.

Dr. Priyank Arya-Corporate Head EHS,Dabur India Ltd was also present for the Launch.

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