CSR : Myntra Fashion Upgrade makes it to the Limca Book of Records for the largest collection of clothes and footwear for a cause

Myntra partnered with Goonj to facilitate the distribution of collected material among those in need

BENGALURU: Myntra, the country’s leading destination for fashion and lifestyle has entered the Limca Book of Records – 2019, for undertaking the largest ever collection drive of less frequently used clothes and footwear from shoppers across the nation. This project was part of the hugely popular biannual sale property, ‘Myntra Fashion Upgrade’, that allowed shoppers to exchange such items, against points that they could use to buy new clothes.

‘Myntra Fashion Upgrade’ encouraged shoppers to give back to the society, while also allowing them to upgrade their wardrobes to the latest in fashion.4,73,690 units of clothes and footwear were collected during the second edition of the sale held in April, 2018, hugely surpassing the previous record of2,93,623 units.

Myntra associated with the voluntary organization Goonj, which has been channelizing urban surplus material to rural India as a powerful development resource for over 2 decades; and has helped make this initiative one of the largest ever collection and distribution drives.

The property ‘Myntra Fashion Upgrade’, allows shoppers to give away extra clothes, footwear, home furnishings, and more against redeemable points that can be used to shop and ‘upgrade’ their wardrobes.

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