CSR : Canon India motivates young lives to explore beyond their horizons

NEW DELHI: Staying true to its corporate philosophy of ‘Kyosei’ – living and working together for the common good, Canon India, marked the month of November dedicated to Children’s Day celebrations. With an aim to further strengthen its dedication towards the children of the nation, the imaging marvel organized various initiatives across their adopted villages through their CSR endeavor ‘Adopt a Village’ and ‘Learning beyond Books’.

‘Seeing and experiencing is learning in true sense’, adhering by this, Canon India employees engaged with the children through exciting activities organized as a part of the celebrations, including ‘Photography workshops’ and ‘General Knowledge’ sessions for 50 children of different age groups at the SOS Village, Alibaug.

The organization extended celebrations to the other adopted villages as well like the newly adopted Maheshwari village, Haryana. With an aim to enlighten the children on the importance of ethics and integrity this Children’s Day, employees conducted a session ‘ZD Ki Pathshala’ for them, where ZD stands for Zero Dishonesty. The activity included a skit on ‘Honesty’ performed by two different teams including Canonites and the school children followed by interactive games. Another learning session on General Knowledge will also be organized by the employees in the Sol Gohalia village, Kolkata.

Kazutada Kobayashi, President & CEO, Canon India said, “We at Canon India strongly believe that children are the building blocks to a community and hence we take utmost priority in their holistic development. Over the years, we have succeeded in impacting several lives, through our CSR initiatives and it gives me immense pride to see our efforts culminating to more smiling faces across our adopted villages. For us, this dedication towards children goes beyond mandates and profits, driving us to invest in shaping a better and brighter future for them.”

He further added, “Along with the importance of academics, life values also go a long way in the overall development of a child and shaping their future. I am glad that we marked Children’s Day celebrations this year, incorporating lessons on the importance of honesty, along with other enriching activities. We envision to make learning an interesting experience and provide the children of our adopted villages with multitude possibilities.”

The activities were aimed at familiarizing children with the quick and advanced world outside, which stays past the domain of their everyday life. As part of their umbrella CSR programme ‘Canon India Involve’, Canon employees regularly volunteer to visit their adopted villages, engage with children through interactive sessions on different topics. They also actively participate in various tree plantation drives, which form an integral part of the Canon’s CSR philosophy named 4E’s. Engagement activities like these help to build a close connection with the villagers and further develop the vibrant culture of social responsibility that already exists in the company.

Canon India stands in unison when it comes to their commitment to the community. The organization has been involved in various community welfare programs in the past to build a progressive self-reliant communities. They are positive that their endeavors will be steps contributing for a better and brighter tomorrow.



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